Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. This leads to customer trust, as well as compliance with privacy regulations. We’ve covered how your business can benefit from these innovations.

Retargeting 110

Retargeting Advertising Conversion Marketing 110

Digiday

NOVEMBER 10, 2022

Lowe’s created digital ads for Instagram and TikTok using trending audio and channels to drum up interest in the festive holiday season online with out-of-home advertising. Lowe’s is working with Wyndham Hotels and Resorts to attract millennial holiday shoppers just in time for this season’s return to travel.

Retargeting 65

Retargeting Video Ads Advertising Marketing 65

Basis

JULY 7, 2023

To help you succeed with both of these tall tasks, we called on seven Basis experts to share their top recommendations for holiday advertising on programmatic display, paid search, paid social, connected TV, audio, and digital out-of-home. Ratings and listenership increase across all forms of audio during this time of year, podcasts included.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

PrograMetrix

JULY 7, 2021

Location Retargeting. A less know but equally effective marketing strategy is location retargeting. One use of first-party data the many cannabis marketers fail to utilize is retargeting previous website visitors. Omnichannel marketing now includes advertising across Connected TV (CTV) and digital audio devices.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Smart-Hub

OCTOBER 20, 2023

Audio ads These are audio-only ads that play during audio streaming services on CTV platforms. In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. Because viewers can’t click to visit your site, you need to include a visual or audio call to action at the end of your ad. Want to get in on that?

Advertising 98

Advertising Marketing Retargeting CPA 98

Digiday

NOVEMBER 15, 2022

In the new Best Use of Audio category, Cancer Research UK earned a nomination for its Race for Life campaign. Cancer Research UK worked with A Million Ads and Mediacom to create hyper-localized audio campaigns to increase awareness of its Race for Life fundraising events. MG OMD- LNER Capacity Management Feed Uberall.

Advertising 68

Advertising Marketing Fashion Agency 68

illumin

NOVEMBER 7, 2023

These are the most popular journey advertising formats: Display ads Video ads Native ads Audio ads Digital out of home ads Connected TV ads How do you target audiences for journey advertising? They see relevance in the product or brand and continue to engage, simultaneously helping advertisers with retargeting campaigns.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Basis

JUNE 3, 2022

These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.). Recommended Programmatic Targeting: With an emphasis on reach and scale, programmatic buyers should focus on targeting tactics that are as broad as possible.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Digiday

JULY 28, 2022

At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers. Aside from the direct mail, Fuzzy’s media mix is made up of influencer marketing, audio streaming and digital video, paid search and some paid social.

Healthcare 63

Healthcare Retargeting Brand Awareness Communications 63

MNTN

MARCH 18, 2024

With MNTN VIVA, you’ll be able to create, mix, and remix elements like generative video and audio, stock footage, and your own existing assets to create videos in record time. For example, if your goal is to retarget existing customers, you won’t need to include high-level information about your company.

Audience 52

Audience Retargeting Conversion Marketing 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

illumin

JANUARY 26, 2024

And what shouldn’t be lost is this: measuring media impact on brand equity lets marketers better understand business outcomes, achieving unduplicated reach and effectively retargeting and controlling ad frequency. Are you ready to go cookieless? There may not be a need for dire panic just yet.

Cookies 59

Cookies Media Machine Learning GDPR 59

InMobi

AUGUST 7, 2020

This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020 , according to eMarketer. is expected to spend 75 minutes a day on average using mobile audio media. This is hardly surprising, as they have become one of the biggest and most well-known audio apps in the country.

Retargeting 52

Retargeting Media Audience Marketing 52

PrograMetrix

JUNE 9, 2021

The answer is programmatic media across display, mobile, native, digital video, CTV/OTT, and digital audio channels. Digital Audio Advertising. However, programmatic digital audio advertising allows enterprise CBD brands to target audio ads across streaming radio platforms, podcasts, and other online audio channels.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

MNTN

FEBRUARY 20, 2024

Develop your ad creative : Create compelling and platform-appropriate ads, whether they’re video, audio, or banners, that resonate with your target audience. Retarget those who have visited your site or upload your CRM lists to connect with your loyal customers.

Advertising 93

Advertising Marketing Audience AutoMobile 93

Basis

NOVEMBER 2, 2022

Streaming is when consumers access video and audio content continuously through a server, rather than via download or live broadcast. User-generated content (UGC) includes any form of content—from pictures, to text, to audio, to video—that is created and shared by users, often via social media (think: TikTok , Instagram, Twitch, etc.)

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. You might also be interested in the advantages of programmatic audio advertising for your business.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

SEPTEMBER 8, 2022

Edmundson explained that travel marketing works best when it’s giving an audio-visual experience—showcasing stunning vistas and scenery—rather than static images or text ads. Together, Campspot and MNTN ran multiple campaigns—prospecting, retargeting, and display ads—to find and convert their target audiences. The result?

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Kevel

MAY 30, 2022

Another example is Spotify, who inserts audio ads into their podcasts even for paid users. Annoying retargeted ads or off-brand advertisers could frustrate subscribers. If you’re a subscription news site, you can use this money to hire more reporters, leading to increased and better coverage.

Banner 52

Banner Retargeting Ad Exchange Video Ads 52

Martech

MAY 13, 2022

As with SMS marketing, MMS marketing also uses a cellular network to send messages, but it includes multimedia content like images, video, and audio. It’s also largely screenless, relying on audio versus visual elements to interact with customers. Multimedia messaging service (MMS).

Marketing 123

Marketing Banner Retail Geo targeting 123

Basis

JANUARY 10, 2023

Channels like Snapchat and TikTok (two of the most popular social networks with Gen Z), and audio streaming are great ways to reach younger demographics in places where they spend a lot of their free time. In addition to refining strategies on established social platforms, marketers should branch out into new channels.

Education 83

Education Marketing Audience Cookies 83

Basis

SEPTEMBER 12, 2023

Channels like Snapchat and TikTok (two of the most popular social networks with Gen Z), and audio streaming are great ways to reach younger demographics in places where they spend a lot of their free time. In addition to refining strategies on established social platforms, marketers should branch out into new channels.

Education 68

Education Marketing Audience Retargeting 68

Ad Ops Hero

MARCH 25, 2023

Retargeting verification –Through the Google Marketing Platform, you can target your ads to specific locations. Trusted ad management for video and emerging format Advertisers must adapt to changing user behaviors as video and audio use on phones and personal devices increases.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Retargeting Display Ads : Retargeting ads are nothing but a form of remarketing.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Smart-Hub

AUGUST 2, 2022

Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. For targeting and retargeting users, advertisers can choose certain days: holidays, weekends, and certain times of the day. Programmatic helps you automate the buying and selling of ads.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Basis

JUNE 28, 2023

Sure, digital audio may be getting more airtime these days (it is digital advertising’s fastest-growing category , after all), but AM/FM radio is still a force to be reckoned with in the audio world. of total audio ad spend. One way radio could be used is to expand reach within a holistic digital audio campaign.

Retargeting 52

Retargeting Conversion Audience Media 52

Single Grain

JULY 17, 2023

Here is an example of programmatic mobile ads on Amazon : 6) Audio Ads Programmatic audio ads are served through streaming platforms, music apps, or podcasts. They provide a targeted way to reach listeners and deliver brand messages through audio content.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Audio Ads Audio ads are smartly crafted advertisements that reach audiences through audio streaming platforms, podcasts, or music apps: Leveraging the power of spoken words, captivating melodies or catchy jingles, they skillfully convey brand messages and promotional content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

SEPTEMBER 20, 2023

For instance, targeting options may include behavioral, lifestyle, demographic, device, audience lookalikes, in-market audiences, contextual and retargeting. Third-party cookies have been a crucial tool for audience targeting and retargeting in digital advertising. FLEDGE, and Topics API. FLEDGE, and Topics API. ads are sure to follow.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Adtelligent

OCTOBER 6, 2021

Programmatic audio is on the rise as it can quickly maximize revenues for podcasts and all kinds of streaming apps and digital radios. In addition, the placing is done in real-time and is targeted towards the viewer, which gives programmatic audio a considerable advantage in the face of the more traditional audio advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

NOVEMBER 9, 2022

Retarget website visitors who forgot to schedule their appointments with reminders via display and social media ads. Take advantage of a focused listener with streaming audio to garner material reach and use the sounds of game-time excitement to keep their attention.

Advertising 52

Advertising Retargeting Entertainment Rich Media 52

Basis

OCTOBER 26, 2022

Because of this fragmentation—not to mention the fact that channels like search, social, video , audio , display , and native are also critical for reaching consumers at different stages of the purchasing journey—advertisers should look for ways to incorporate retail media as part of a holistic omnichannel digital media strategy.

Retail 85

Retail Media Advertising Retargeting 85

Single Grain

JUNE 30, 2022

Running retargeting campaigns based on target demographics. Retargeting is another expertise where they nurture your most qualified non-converted traffic by using a multi-platform approach. 3) Retarget People Who Have Shown Interest Earlier. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

SEPTEMBER 11, 2023

Audio ads: These are ads on audio streaming platforms, podcasts, and internet radio. These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97