Adweek

FEBRUARY 28, 2025

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want.

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Retail Media Marketing eCommerce 178

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

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Retail Media Conversion Advertising 120

AdExchanger

JANUARY 22, 2025

Most brick-and-mortar retail is blowing it. But those are the walled garden exceptions of the retail world. What about retail stores where people just walk in and shop? Amazons grocery and pharmacy businesses grew at unexpected rates, earning surprised callouts from investors last year.

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Retail Media 122

Adweek

AUGUST 12, 2024

The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts.

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Adweek

JANUARY 9, 2025

Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on. Amazon built a $50 billion ad business by selling sponsored placements on its website and app.

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Retail eCommerce Ad Tech Media 351

Adweek

APRIL 20, 2025

The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.

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Retail Media 299

Adweek

SEPTEMBER 3, 2024

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape.

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Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores.

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Retail Media Agency Advertising 305

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Processing.

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Retail Media Pop-Up Brand Lift 109

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Agency Retail Media Ad Tech 245

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

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Retail eCommerce ROI Conversion 109

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

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Retail Machine Learning Conversion Rate eCommerce 116

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

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Retail Media Video Ads Advertising 119

Adweek

JANUARY 21, 2025

Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the.

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Retail Media Advertising 321

Adweek

DECEMBER 9, 2024

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions.

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Retail Media Agency 306

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

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Retail Media Ad Inventory 290

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

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Retail Marketing Conversion Cookies 120

Adweek

OCTOBER 21, 2024

At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality.

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Retail Marketing Media 317

Adweek

JULY 29, 2024

After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange.

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Retail Media Advertising 318

Adweek

DECEMBER 3, 2024

adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

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Retail Video Ads Advertising Media 298

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

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Retail Affiliates ROI Advertising 104

Adweek

JANUARY 3, 2025

Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of.

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Retail Agency 306

Adweek

JANUARY 23, 2025

Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's cross-agency retail media team.

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Retail Media Agency 264

Adweek

DECEMBER 9, 2024

It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot).

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Retail Media 286

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

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Retail Retargeting Media Advertising 279

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

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Retail Media Marketing Manufacturing 118

Adweek

MAY 5, 2025

This post was created in partnership with Inmar Intelligence Key takeaways The line between content and commerce is disappearing, and creators are turning attention into transactions. For brands, the challenge […]

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Retail Media 187

Adweek

DECEMBER 6, 2024

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node.

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Retail Media Agency 278

Adweek

APRIL 30, 2025

The retailer won a pitch in February, then dropped the offering.

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Retail Ad Tech Media 241

Adweek

JANUARY 16, 2025

Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail media and what to expect in 2025, from how AI is going to reshape the industry.

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Retail Media eCommerce 264

Adweek

MARCH 4, 2025

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader.

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Retail Marketing 188

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

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Retail Advertising ROI MarTech 118

Adweek

APRIL 22, 2025

The format could establish a new standard for retail media.

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Retail Video Ads Media Ad Tech 255

Adweek

DECEMBER 3, 2024

After developing a pair of earphones called LinkBud S last year, Rodrigo and Sony launched two new earphones in October that retail for $200: LinkBuds Fit and LinkBuds Open. But Olivia Rodrigio has partnered twice with Sony to make custom headphones. Jordy Freed, director,

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Retail 325

Adweek

JANUARY 14, 2025

The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. She'll continue to serve in an advisory role during.

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Retail Media Ad Tech 263

Adweek

DECEMBER 2, 2024

With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion--a 8.8%

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eCommerce Retail 264