Adweek

DECEMBER 28, 2023

Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let. The creative agency world is certainly no different, but its trends might be more difficult to predict.

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Agency 343

Digiday

AUGUST 15, 2022

In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide's Stacey Stewart on how TikTok Pulse's tests with advertisers have fared so far.

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Media Advertising 67

Adweek

MARCH 11, 2024

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at.

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Marketing 244

Adweek

FEBRUARY 26, 2024

Geer III has a strong pulse on culture. As VMLY&R's chief creative officer of Innovation for North America, Walter T. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is.

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Marketing Media 245

Adweek

MAY 3, 2023

Ahead of its NewFronts presentation on May 4--which will be a "closed-door event" not open to the media--the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok's.

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Media Advertising 252

Martech Series

DECEMBER 16, 2022

Integral Ad Science, a global leader in digital media quality, released its IAS Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. hours daily on their mobile devices.

Media 75

Media Advertising MarTech Cookies 75

More About Advertising

MARCH 23, 2021

The post AMV's pan-European 'Heartbeat' ad raises the pulse for Ford first appeared on More About Advertising. Like Forsman & Bodenfors’ “Epic Split” commercial for Volvo, which won 20 Cannes Lions in 2014, this pan- European ad for Ford by AMV demonstrates that a B2B remit doesn’t have to be second best.

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Advertising Agency 59

Adweek

JUNE 23, 2022

18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.

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Marketing 337

Adweek

FEBRUARY 28, 2023

For nearly two centuries, The New York Times has been building a legacy as a company with its finger on the pulse of the public. Since David Rubin joined as its first chief marketing officer in 2016, the Times' subscriber base has shot up by nearly 7 million. What are the tactics behind this growth?

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Marketing 259

Adweek

OCTOBER 14, 2022

Morgan Chase's 2022 Business Leaders Outlook Pulse Survey, just one in five business leaders are optimistic about the national economy for the year ahead, the lowest percentage in 12 years of survey data. Businesses today face considerable systemic risks, from economic uncertainty to continued war in Ukraine. According to J.P.

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Marketing 280

Adweek

OCTOBER 10, 2022

Adweek is keeping a finger on the pulse of these changing perspectives, asking top brand marketers and C-suite executives what makes.

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Marketing 315

Adweek

OCTOBER 1, 2022

When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials' and Gen Zers' closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the.

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Fashion 270

More About Advertising

SEPTEMBER 11, 2019

Russell Ramsey, former creative chief at JWT London, has joined The&Partnership’s News UK agency, Pulse Creative, as executive creative director. Ramsey will be based on-site at News UK, running the 70-strong Pulse Creative team in the publisher’s London Bridge offices.

Agency 49

Agency Advertising 49

InMobi

SEPTEMBER 9, 2018

With InMobi Pulse , our mobile-first market research platform, marketers can easily carry out always-on research and surveys. With mobile-first survey platforms like InMobi Pulse, the time lag between executing a study and gathering responses in a research is reduced to a matter of hours. billion mobile users.

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Marketing Brand Awareness Audience ROI 52

InMobi

OCTOBER 15, 2018

To help address these concerns, we’ve developed InMobi Pulse. So how is InMobi Pulse different? InMobi Pulse changes the game for marketing – bringing research results live in days, not months. InMobi Pulse enables a new type of market research: “DIY” market research that ensures research and feedback power the entire business.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

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Fashion Entertainment Audience Agency 243

More About Advertising

FEBRUARY 20, 2019

News UK’s Pulse agency, a JV with The&Partnership, has taken on the thankless task of making Brexit and the accompanying Parliamentary shenanigans amusing – the fools. By adapting Dr Doolittle. Actually it’s pretty creditable, on its own and also as an example of in-housing – sort of. MAA creative scale: 7.5.

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Agency Advertising 49

AdExchanger

NOVEMBER 15, 2023

Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Media eCommerce Advertising Marketing 117

More About Advertising

MAY 19, 2016

WPP-backed The&Partnership is headlining a new in-house agency (or ‘on-site’ as they say these days), Pulse Creative, for News UK, owner of The Times, Sunday Times and various betting and gaming businesses. Pulse Creative effectively takes over from WPP’s Team News, which was headlined by Grey.

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Agency Media Advertising 49

AdExchanger

DECEMBER 18, 2023

The thought leaders highlighted here have their fingers on the pulse of programmatic. To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches.

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Advertising Audience Cookies Media 120

Marketing Dive

MARCH 28, 2023

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

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Marketing 131

More About Advertising

AUGUST 16, 2016

From Pulse, the new in-house agency launched by News UK and agency CHI. Here’s the first TV ad for new Sun Bets, the first TV ad, ‘You Betcha,’ for a new gambling product from the Sun newspaper, as opposed to Sky Bets and every other sort of bets. Frankly I hate these all these all.

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Agency Media Advertising 40

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry.

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52

AdExchanger

AUGUST 8, 2023

We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course. The post Meta’s Head Of Online Sales On What It Means To Run A ‘Leaner’ Company appeared first on AdExchanger.

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More About Advertising

JANUARY 17, 2024

” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising.

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Entertainment Agency Advertising Marketing 84

AdExchanger

APRIL 28, 2023

With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care The post The Big Story: Hey, Meta – Where’s My Refund? appeared first on AdExchanger.

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Marketing Healthcare 98

AdExchanger

DECEMBER 29, 2022

CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data. The post The Big Story: Google Gaslighting (Reprise) appeared first on AdExchanger.

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Advertising 98

VideoWeek

MAY 4, 2023

Short form video giant TikTok announced the launch of Pulse Premiere, a new product which will place ads directly next to content from premium publishers’ content on the platform. But Pulse Premiere will specifically target content from partnered publishers. ” Follow VideoWeek on Twitter and LinkedIn.

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Education Entertainment Media Audience 59

Marketing Dive

MAY 5, 2023

Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.

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Digiday

NOVEMBER 12, 2023

Now, let’s look at the report cards of the leading media-trading platforms among them to gauge the pulse of the marketplace. Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e. Continue reading this article on digiday.com.

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Ad Tech Cookies Media Marketing 86

Digiday

SEPTEMBER 12, 2023

Measuring brand love Independent agency The Shipyard created a new data analytics tool, called Pulse , to comprehensively measure brand love. Those specific data points have included creator and influencer impact and more holistic measures of a brand’s likability, according to four agencies and industry groups that spoke to Digiday.

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Agency Brand Awareness Media Marketing 96

AdExchanger

MARCH 24, 2023

Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held a conference that included a pulse check on TV currency The post Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement appeared first on AdExchanger.

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Rob Campbell

MARCH 28, 2023

OK, so there may be some subjects where they are quick to switch, but it’s not the stuff that costs tens of thousands of people their livelihood just because someone at the top wants to look like they have their finger on the pulse.

Communications 138

Communications Marketing 138

Smarty Ads

JULY 17, 2023

MAD//Fest, the largest marketing festival in the UK, was created with a bold yet powerful mission: to shatter the well-known format of traditional gatherings and infuse them with an electrifying pulse that would make every marketer's heart race. For many, MAD//Fest became the epitome of marketing brilliance, setting the stage.

Marketing 52

Marketing 52

Ad Monsters

APRIL 2, 2024

To that end, AdOps teams are deploying multiple AI tools and platforms to identify and respond to trends to drive campaign performance, as we detail in the upcoming Publisher Pulse. With strong economic growth and better insights into campaign performance, perhaps advertisers will continue to increase spending in 2025 and beyond.

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Non-Profit Banner Retail Media 119

MNTN

FEBRUARY 2, 2024

Pulse Check: What’s Next in Streaming Fragmentation MNTN Research Feeling like streaming costs are suddenly higher than ever? Those obstacles are having a lasting impact, accelerating the move to FAST channels, firmly cementing sports and live events as coveted inventory, and changing how the TV upfronts and NewFronts will run in the future.

Marketing 98

Marketing Advertising Media 98

Martech

APRIL 4, 2022

Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers.

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Conversion MarTech Advertising 98