Martech Series

SEPTEMBER 15, 2022

Sendbird , the most proven conversations platform for mobile apps with over 250 million monthly active users, announced the public beta release of a powerful new product offering. By keeping livestream experiences within their mobile app, brands can now take back control of their customer experience and data.

Conversion 84

Conversion Education Entertainment MarTech 84

Fuel Lines

AUGUST 4, 2015

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016. ” – Business Insider.

Agency 234

Agency Media Advertising 234

Digiday

NOVEMBER 16, 2022

This week’s Media Briefing takes a look at publishers’ Q3 earnings reports, which show that despite hard economic conditions, optimism is still in the air. Recurrent Ventures signals distress from within, Insider’s Union blocks new paywall strategy and more. Outside Media’s CEO Robin Thurston announced on Nov.

Media 66

Media Pop-Up Advertising Audience 66

Martech

JUNE 10, 2022

Social media creation and scheduling tools received efficiency improvements. Commenting features are improved inside Forms and Campaigns. Social media tool improvements. HubSpot’s social media publishing tools for creating posts now have a full-screen experience instead of only using the right-side sidebar.

Conversion 85

Conversion Media Marketing Communications 85

Digiday

FEBRUARY 16, 2023

During the company’s subsequent earnings call, The Trade Desk’s CEO Jeff Green cited published figures from Insider Intelligence hinting at a rebalancing of marketers’ budgets away from walled gardens, and towards “the open internet.” Insider Intelligence’s data is defined on a net basis, not a gross basis. Fren-zoned’?

Demand Side Platform 68

Demand Side Platform Ad Tech Cookies Media 68

Digiday

JULY 21, 2022

On Wednesday, the esports organization FaZe Clan went public — and took a hit almost immediately, finishing the day down nearly 25% from its initial stock price of $13.02. FaZe is the first esports org to trade on the NASDAQ stock market, but its decision to go public — via a SPAC merger with B.

Non-Profit 64

Non-Profit Entertainment Marketing Media 64

Digiday

APRIL 23, 2023

In the memo, Peretti noted that it took him too long to realize that despite being built primarily to reach a social media-based audience, those platforms did not provide “distribution or financial support required” to operate a free news site. BuzzFeed News was ‘a social media ecosystem company, and the ecosystem went away.’

Non-Profit 76

Non-Profit Media Finance Audience 76

Paleo AdTech

DECEMBER 10, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. Business Insider The phrase “lower level” did not sit well with our hero. (He Ari was adept at writing popular columns for the industry’s preferred trade publication, AdExchanger.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Digiday

MARCH 9, 2023

It has its own seven-member staff independent of Sports Illustrated’s masthead, as well as dedicated social media feeds on Instagram , Twitter and TikTok. The median age of the Sports Illustrated reader is 45 years old, according to the publication’s official media kit. Anthony Gaud.

Media 60

Media Entertainment Audience Communications 60

Digiday

NOVEMBER 3, 2022

1 that requires employers to include salary ranges in their job postings, some media companies updated their listings this week to comply with the new law. Others, like Insider, have been including salary ranges in their job postings to prepare. Insider’s union did not respond to a request for comment by press time.

Conversion 55

Conversion Media Marketing 55

Digiday

JUNE 14, 2022

The IAB was inspired to update the now-obsolete guidelines in September 2021, when the Media Rating Council published a memo discussing shortcomings in the previous standards, and the group recruited the MRC, IAB UK and the IAB Tech Lab to help lead the effort.

Viewability 68

Viewability Advertising Ad Tech ROI 68

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Online training options for marketers.

Marketing 130

Marketing Communications Audience Media 130

Paleo AdTech

DECEMBER 10, 2023

’s ad evolution, a book called “ Takeover: The Inside Story of the Yahoo Ad Revolution ” ( available here ). David is also the author of the best behind-the-scenes look at Yahoo!’s A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo!

Banner 52

Banner Ad Server Advertising Agency 52

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society.

MarTech 95

MarTech Conversion Rate Conversion Ad Targeting 95

Digiday

APRIL 12, 2023

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. It seems like Q2 will be in a much better place than Q1 was.

Media 63

Media SEO Ad Tech Food 63

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media? We can create our own space.

Ad Tech 106

Ad Tech Media Agency Audience 106

Digiday

APRIL 16, 2023

Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. Reddit declined to comment on those revenue estimates, citing a quiet period prior to going public sometime later this year.

Agency 50

Agency Media Advertising Education 50

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. But now insiders claim that the Indian company “completely reneged on the rights.”

Media 52

Media Agency Entertainment Cookies 52

Paleo AdTech

MARCH 17, 2023

Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008. Business Insider The phrase “lower level” did not sit well with our hero. (He Ari was adept at writing popular columns for the industry’s preferred trade publication, AdExchanger.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Digiday

JULY 17, 2022

For the first time this year, hiring in the technology, information and media industries on LinkedIn fell in the month of June. The dip in hiring makes sense, given that a few large digital media companies have slowed hiring in the past few months. Vox Media and Insider have done so, citing the downturn in the economy.

Marketing 70

Marketing Finance Media 70

Fuel Lines

JUNE 9, 2015

He is also author of “The Ad Contrarian” book and “The Ad Contrarian” blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider. Peter is the author of “The Levitan Pitch.

Agency 220

Agency Public Relations Food Marketing 220

Digiday

JANUARY 25, 2023

But the economy’s effect on subscription revenue is still unclear as subscribers and media companies alike evaluate what subscriptions they can afford in 2023. So far, the team has not seen an increase in churn rate or a decrease in average price point per subscription as a result of the economy, according to the insider.

Media 66

Media Conversion Advertising 66

Digiday

JANUARY 29, 2023

“Probably the biggest change inside our business is we’re thinking more about sustainable profitability rather than just top-line growth at all costs. ” Atlas Obscura is currently conducting a search for a new head of brand partnerships and a director of media. “Overall, we expect to be profitable this year.

Media 64

Media Marketing Entertainment Conversion 64

Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. Media Contact: Aaron Goldman CMO press@mediaocean.com.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Rob Campbell

MARCH 23, 2023

This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Hell, even if they meant it in terms of expanding outside of Japan – rather than inside the country – it’s still pretty arrogant.

Agency 105

Agency Media Advertising Marketing 105

VideoWeek

JULY 7, 2023

Elon Musk Threatens to Sue After Meta Launches Twitter Competitor ‘Threads’ Meta this week launched Threads, a new text-based social media app explicitly designed to compete with Twitter. Yahoo Plans Return to Public Markets Yahoo is planning to return to public markets, CEO Jim Lanzone told the FT on Tuesday.

Agency 52

Agency Media Ad Tech Demand Side Platform 52

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My The news was first revealed by inside sources, before Musk posted on X that the app was “coming soon”.

Media 52

Media Agency Audience Non-Profit 52

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based based publications are fairing in the U.S. media market is not new. You come into this marketplace — one of the most competitive media marketplaces in the world — with some of the greatest journalism in the world, and it’s $1 a week or it’s $1 a month.

Media 61

Media Pharmaceuticals Audience Agency 61

VideoWeek

DECEMBER 15, 2023

Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère. . The firm forecasts Netflix revenues to jump 50.3

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

JULY 11, 2022

Ball is also known as a metaverse leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in recent years. In advance of its publication, Digiday contacted Ball to learn more about his vision for the virtual world to come.

Manufacturing 91

Manufacturing Finance Media Marketing 91

Digiday

NOVEMBER 14, 2022

From Twitter’s hostile takeover to Meta’s disgruntled investors , social media giants are faltering in the eyes of marketers, leaving brand executives unsure of their investments in them and scrambling to find the next social media superstar. Enter BeReal. million of them monthly, to be exact) and brands alike.

Media 70

Media Agency Advertising Marketing 70

Digiday

JULY 24, 2022

Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that’s akin to Condé Nast or Vice. “We saw a massive need to help diverse-owned media companies get exposed to dollars that they historically didn’t have access to,” said Anthony of the venture.

Media 65

Media Non-Profit Agency Audience 65

Paleo AdTech

DECEMBER 10, 2023

Interclick goes public in 2009 (Mike Katz is second from left) At the time of the IPO, it was taken as a sign of life in the supposedly moribund ad network narrative, which was supposed to be sequeled by RTB and exchanges (“… still way too early,” Mike said at the time).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Martech

MARCH 20, 2024

Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally.

ROI 104

ROI Agency Education MarTech 104

VideoWeek

APRIL 28, 2023

“The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” “The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” billion. .

Agency 52

Agency Non-Profit Ad Exchange Media 52

AdvertiseMint

SEPTEMBER 15, 2023

Demi Rose is a model and social media influencer known for her looks, figure, and impactful Instagram presence. She has also ventured into publishing with her book “Do This For You: How To Be a Strong Woman from the Inside Out.” Anllela Sagra is another successful fitness model, bodybuilder, and social media personality.

Fashion 52

Fashion Affiliates Media Audience 52

Clearcode

MARCH 13, 2023

Real-time bidding (RTB) is a media-buying process that allows advertisers to bid on and purchase individual impressions across thousands of publishers, rather than buying a set amount of impressions from one publisher or across dozens of publishers (e.g. What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52