Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Non-Profit 117

Non-Profit Advertising Ad Inventory MarTech 117

Martech

MARCH 9, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Get the daily newsletter digital marketers rely on.

MarTech 91

MarTech Marketing 91

Martech Series

FEBRUARY 10, 2023

Zette will now compete for engagement, upvotes and esteemed awards within Product Hunt’s daily offerings. Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Zette’s browser extension gives readers pay-per-article access to hundreds of paywalled publications, all while sharing revenue with newsrooms.

Audience 81

Audience MarTech Marketing Media 81

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 126

Marketing SEO Machine Learning Audience 126

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should. Downloads: Does the public want a better-managed version of X/Twitter?

MarTech 117

MarTech Marketing Advertising eCommerce 117

Martech

AUGUST 11, 2022

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Read next: What are diversity, equity and inclusion, and why do marketers need them? Get the daily newsletter digital marketers rely on.

Marketing 97

Marketing MarTech 97

Martech

MARCH 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Get the daily newsletter digital marketers rely on.

Entertainment 90

Entertainment Audience MarTech Agency 90

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. Get the daily newsletter digital marketers rely on. Read next: Marketers look to upgrade their 3D experiences.

MarTech 126

MarTech Media Marketing Advertising 126

Martech

SEPTEMBER 20, 2023

This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. Most core applications used by most marketing organizations are now cloud-based. Dig deeper: What marketers can do next time a major social network goes down Get MarTech!

Communications 111

Communications MarTech Marketing 111

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. Processing.Please wait. See terms. Let us know!

Healthcare 108

Healthcare Education MarTech Media 108

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. Not all of that information is made public on the website. million reviews. million reviews. million reviews).

Marketing 113

Marketing MarTech 113

Martech

MAY 12, 2023

Meta is lagging in the AI publicity wars and knows it. If it makes life easier for marketers, we’re all in favor of it. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. AI Sandbox is available to select advertisers at the moment with expanded access in July. Why we care.

Advertising 110

Advertising Machine Learning MarTech Marketing 110

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. By the numbers. . “An influencer endorsement is a double-edged sword.

MarTech 96

MarTech Audience Marketing Media 96

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It is trained on real-time consumer queries as well as a collection of structured and unstructured public information.

Marketing 101

Marketing Machine Learning Conversion MarTech 101

Martech

MARCH 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we hope you are doing well.

Non-Profit 87

Non-Profit Impressions MarTech Media 87

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare).

Affiliates 115

Affiliates Marketing MarTech Conversion 115

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. The mood is noticeably warmer toward AI in marketing specifically.

Marketing 87

Marketing Public Relations Retail Manufacturing 87

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% Get the daily newsletter digital marketers rely on. year-over-year in 2021, while click-to-open rates were down 3.6%. Processing.Please wait.

MarTech 100

MarTech Marketing 100

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

eCommerce 101

eCommerce Healthcare MarTech Marketing 101

Martech

NOVEMBER 17, 2023

Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. To quote Scientific American : “Exxon was aware of climate change, as early as 1977, 11 years before it became a public issue.

Shipping 99

Shipping Communications Education Impressions 99

Martech

JULY 21, 2022

After that, they’re open to the general public. Get the daily newsletter digital marketers rely on. Read next: Why marketers should pay attention to NFTs. The full line covers the four levels of scarcity in the DOGAMI game – Rare, Epic, Legendary and Artefact. Image: DOGAMI/Gap Inc. Processing.Please wait.

Fashion 107

Fashion MarTech Marketing 107

Martech

MARCH 17, 2022

Why we care: Getting your marketing mix right is always a challenge. Further, it’s clear the public is turning away from cable and on-line multi-channel providers. Get the daily newsletter digital marketers rely on. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8%

MarTech 117

MarTech Audience Marketing Advertising 117

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine.

Marketing 84

Marketing Audience Education ROI 84

Martech

SEPTEMBER 12, 2023

The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. “Is Their two-by-two matrix also separates tools used internally versus public-facing processes. Why we care.

MarTech 120

MarTech Media Marketing 120

Martech

OCTOBER 11, 2023

AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn. Get MarTech!

Media 125

Media Pharmaceuticals Audience Impressions 125

Fuel Lines

JANUARY 7, 2016

One of the most successful has been built around Millennial Marketing. Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.”

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Agency Food Marketing Media 255

Martech

APRIL 7, 2022

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. ” Get the daily newsletter digital marketers rely on. It has also evolved from the SMB to the enterprise market. “Ill conceived, value-destructive.” Why we care.

MarTech 80

MarTech Media Marketing 80

Martech

APRIL 24, 2023

This is a further indication of Twitter’s declining relevance to marketers. Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. The action means users can’t access their Twitter account through Microsoft’s Digital Marketing Center’s social media management tool. Musk responds.

MarTech 93

MarTech Media Advertising Marketing 93

Martech

AUGUST 29, 2022

Read next: Only 38% of marketers very confident in their customer data and analytics systems. Christopher Penn, co-founder and chief data strategist of Trust Insights, a marketing data and analytics provider, notes pumpkin spice is pandemic proof. A lot of the public’s online conversations are happening in some not-so-public places.

Conversion 92

Conversion Pop-Up MarTech Retail 92

Martech

MARCH 27, 2024

Dig deeper: Why clean data is key to organizational success Enrich your data Consider signing on with a database service that allows you to “enrich” a contact’s data from public information automatically with a simple click. Many mainstream CRM systems provide this functionality. and People Data. Get MarTech! In your inbox.

Manufacturing 120

Manufacturing MarTech Marketing 120

Martech

FEBRUARY 16, 2022

Example of a Public Live event. Image provided by Public. It was a need that grew as we realized that delivering our content to relevant members was going to create the most value for both us and our user base,” said Katie Perry, Public’s VP of Marketing. Building different experiences. What’s the stock split?

Education 89

Education Marketing Conversion MarTech 89

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Customers can tell the difference. Chris Wood, Editor.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. The deal, announced Wednesday, is subject to approval by TechTarget shareholders.

Cookies 83

Cookies MarTech Media Marketing 83

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Marketing 112

Marketing Machine Learning MarTech Media 112

Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. Well, one thing they do is conduct a MoSCoW evaluation.

Machine Learning 126

Machine Learning MarTech Ad Inventory eCommerce 126

Martech

MARCH 9, 2022

The survey also contains important guidance for marketers about responding to Russia’s invasion of Ukraine. While 31% of respondents said businesses should donate to relief organizations, only 13% want companies to make a public statement about it. Get the daily newsletter digital marketers rely on.

MarTech 93

MarTech Marketing Communications 93

Ad Monsters

JANUARY 11, 2024

It provides education to the public about the world and local events. Brands aligned with quality and responsible news outlets are viewed positively by the public. News is important. That audience is highly educated, affluent, and influential. And yet, news publishers receive less and less ad spend.

Advertising 104

Advertising Ad Tech Education Audience 104