VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. Launch partners include ARD More, Crime + Investigation Play, European League of Football, SPORT1+, and HISTORY Play. Discovery, GroupM, Publica and Nielsen. “We

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Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

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VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. offers multi-channel digital campaigns across display, video, social, SEA, TV and DOOH. The Week in TV.

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising?

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VideoWeek

JULY 28, 2023

Now the streaming firm is holding talks with additional advertising partners, according to insiders, while working to reduce Microsoft’s revenue guarantee. 30-second ads are a TV industry staple, and now YouTube is bringing our advanced audience capabilities and unparalleled reach to the format,” said Schindler.

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VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

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VideoWeek

FEBRUARY 3, 2023

“At this point for most advertisers, the audience on TikTok is just too good to resist,” said Insider analyst Jasmine Enberg. Good-Loop Adds Carbon Measurement to Brand Advance SSP Brand Advance SSP and Good-Loop have formed a partnership allowing advertisers to measure the carbon footprint of their digital campaigns.

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VideoWeek

MAY 27, 2022

Nielsen Deduplicates Smart TV. Nielsen has expanded deduplication of CTV audiences to cover Smart TV inventory, including co-viewing across Samsung, VIZIO, Roku and Hulu. ” The data will be available to vetted researchers at the end of May, before extending to the public in July. The Week in TV. Marketecture.tv

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Ad Monsters

JANUARY 4, 2023

As a digital property that puts its traffic somewhere between “Catster” and “The Fluffy Kitty” in the public interest. New privacy changes and tech advances forced app publishers to re-evaluate how they drive their ad ARPDAU. Facebook “invested” $9B on this metaverse thing – and every drop of that $9B came from its profits.

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VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. Through its TV+ initiative, OpenX says it wants to fix these problems.

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Digiday

NOVEMBER 2, 2022

Insider is changing its subscription strategy, publishers contemplate paying for journalists’ Twitter verification and more. And usually we were working with that same partner and planning quarters out,” said Maggie Milnamow, CRO of Insider, who declined to share specific advertiser names. . Fourth-quarter fallout.

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VideoWeek

SEPTEMBER 1, 2023

The company also hid “the true costs of the platform”, according to the lawsuit, by shifting shows’ marketing and production costs from Disney+ to its TV networks. The Week in TV Max to Introduce CNN Streaming Service Max, the Warner Bros. Discovery (WBD) streaming service, will launch a CNN news hub on 27th September.

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VideoWeek

SEPTEMBER 16, 2022

The proposal, developed as part of an overall anti-obesity campaign, would ban TV ads for HFSS foods before the watershed, and would impose a total ban for HFSS food ads online. According to the survey, more than half end up giving up and turning off the TV. The Week in TV. Bridgepoint Takes Majority Stake in MiQ.

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Clearcode

SEPTEMBER 11, 2023

Digital out-of-home (DOOH) ads : These are ads on digital billboards, which are screens in public spaces, transportation hubs, and shopping centers. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices. In-game ads : These are ads placed within video games.

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VideoWeek

AUGUST 19, 2022

Streaming viewing has overtaken cable in the US, according to Nielsen’s latest The Gauge report, a landmark moment in the growth of connected TV. percent of all TV viewing in the US according to Nielsen’s data, while cable makes up 34.3 The report also suggested a potential ad-supported tier on Apple TV Plus.

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Lemonads

MAY 14, 2021

Those three words can only give you an idea of the tools you should put inside your toolbox to work smarter. You can custom your domain name, access monetization, advanced design customization tools, and upload WordPress plugins or themes. A good Affiliate Marketer Mantra is: Track, Optimize and automate. They offer 3 price plans.

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Brid.tv

SEPTEMBER 5, 2022

Live streaming features are included with the Advanced and Enterprise plans. Pros: Live streaming and VOD with all pricing plans SVOD, AVOD, and TVOD support available High-end video security and privacy Real-time, advanced, and Google Analytics 24/7 customer support. YouTube (Free). Flowplayer (Paid). Twitch (Free).

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Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. Examples include display, social media and TV advertising. Lastly, we have advanced TV.

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Digiday

OCTOBER 10, 2022

based publisher with more than 200 publications, launched a tool called Mantis Contextual that collects data on the interests of people who visit Reach’s websites. I’ve told you I like American football, NBA and [TV show] ‘Made in Chelsea’ — and then we go: ‘Here’s all that.’ Reach , a U.K.-based That’s where we want to get to.”

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Clearcode

JULY 3, 2022

In this article, we will focus on the differences between traditional, linear, connected TV (CTV), over-the-top OTT (OTT) services, and Advanced TV, as well as briefly review the history of television and look at how advertising has changed and adapted to the innovations in television. It was the same with TV advertising.

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Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. Even the well-known public speaking organization, Toastmasters, recommends using humor to better connect with your audience. The Lesson.

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VideoWeek

MAY 20, 2022

Industry speculation suggests the decision more likely stems from the deal’s $13 billion debt bill, or simply an act of self-publicity. The Week in TV. It was also discovered this week that the platform has been advanced screening new titles to small groups of subscribers in order to obtain feedback on Netflix content.

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Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.

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Single Grain

JULY 19, 2019

For this reason, Iceland, a popular British supermarket chain, switched from TV ads to a campaign that featured real-life moms. Getting inside the head of your ideal customer’s buying journey is key to actioning an effective omni-channel approach. But in 2019 and beyond, we’ll be seeing these trends in blockchain: Tracking Media Buys.

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VideoWeek

JULY 29, 2022

In this week’s Week in Review: A busy week in earnings seasons shows the first signs of a slowdown in TV ad revenues, the WFA says the industry may be facing its worst ever talent crisis, and contextual tech company Seedtag raises $250 million. Broadcaster Earnings Show TV Ad Revenues Starting to Slow. The Week in TV.

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VideoWeek

AUGUST 18, 2023

TV4 Play combines pay-TV channel C More with content from free-to-air network TV4, alongside original series exclusive to the service. Amazon Plans In-House SSP Amazon is developing a publisher-focused ad tech team, according to Insider , including building its own supply-side platform (SSP) to serve its in-house properties.

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