Remove publications accounts-on-the-move
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Channel 4 to Start Closing “Small Linear Channels” This Year

VideoWeek

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. This includes divesting from its “legacy” operations in order to invest in its digital offerings.

eCommerce 105
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Google to make political ads disclose AI content

Martech

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.

MarTech 112
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Are audience-pay models the solution for the struggling publishing sector?

illumin

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new.

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What Shein’s misstep means for the influencer marketing industry

Digiday

Advertisers are once again taking a closer look at the relationship between brands and influencers, questioning who is responsible for brand deals and who is held accountable if and when things go wrong. Shein did not respond to a request for comment in time for publication.) Continue reading this article on digiday.com.

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AdMonsters Writers Holiday Reading List: Best Digital Advertising Ecosystem Books of 2023

Ad Monsters

If you want to get people to move, you must first understand the underlying cultural forces that make them tick. For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. Fortunes were made in the blink of an eye, then lost just as quickly.

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Decodable Completes SOC 2 Type I Examination, Enters SOC 2 Type II Evaluation Period

Martech Series

SOC 2 attestation is critical for real-time data engineering, as customers often move sensitive user data protected by various regulatory compliance schemes. Our users are moving and processing data that is covered by a diversity of compliance standards depending on the markets they serve.

MarTech 85
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Drive Ad Agency New Business With A PR Plan

Fuel Lines

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency. PR came in at #2.