Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow. EXL and Quilt.AI

MarTech 97

MarTech Audience Marketing Advertising 97

Martech Series

OCTOBER 1, 2022

87% of consumers go to Amazon when they are ready to make a purchase. Feedvisor , the “AI-first” optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, released the findings of its 2022 Amazon Consumer Behavior Report.

Retail 96

Retail Food MarTech Marketing 96

Martech Series

JANUARY 17, 2023

Marketers recognize how real-time consumer intelligence from social media channels such as Instagram, Twitter, and YouTube can inform their consumer marketing and engagement strategies. The problem for most brands today is that they are saturated with consumer data. Some would say oversaturated.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

JANUARY 27, 2023

The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 Generative AI Company Analyzes 21.6 billion permutations, between Jan 1-Dec 15, 2022.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. billion consumer profiles and trillions of digital actions as well as the assets in Publicis’s existing AI platform Marcel.

MarTech 89

MarTech Agency Media Marketing 89

Ad Monsters

MAY 1, 2024

Throughout the show’s six-season run, we’ve had people play as themselves, as catfish, but we have yet to see artificial intelligence cosplay as a human being. Moreover, generative AI facilitates personalized marketing materials by integrating user data to tailor content to individual interests, enhancing consumer engagement.

Ad Ops 105

Ad Ops Machine Learning Ad Tech Communications 105

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Product content Optiwise.ai

Marketing 101

Marketing Machine Learning Conversion MarTech 101

Martech Series

JUNE 16, 2022

Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced a partnership with PMG Intelligence to provide predictive analytics and advanced segmentation capabilities to Doxim Customer Engagement Management (CEM) clients.

Communications 93

Communications MarTech Marketing 93

Martech Series

NOVEMBER 28, 2022

Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs. Marketers and product managers may feel they have a stay of execution since Google has delayed its plan until next year.

Cookies 94

Cookies GDPR Retail Marketing 94

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. mass production, low-cost fashion)?” You still need to interact with, listen to, and research your consumers.

Fashion 100

Fashion MarTech Audience Marketing 100

Martech Series

SEPTEMBER 30, 2022

Klevu can now use Trustpilot product ratings to automatically prioritize which products to promote based on review data and star ratings. Klevu , the global leader in artificial intelligence-powered product discovery technology for digital commerce, debuts a connector for Trustpilot.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech Series

JULY 29, 2022

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”.

eCommerce 106

eCommerce Manufacturing Retail MarTech 106

Martech Series

JULY 26, 2022

Business Intelligence Group Recognizes VISIT Local with Top Sales and Marketing Technology Prize . The Business Intelligence Group named Reveal Mobile’s VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. said Brian Handly, CEO of Reveal Mobile.

Ad Tech 90

Ad Tech Retail MarTech Conversion 90

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Manufacturing 113

Manufacturing Communications MarTech Marketing 113

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Additional new features being implemented to Big Village’s Audience Intelligence platform include: Year-over-year trends. Big Village first introduced Audience Intelligence in 2021.

Audience 95

Audience Agency Advertising ROI 95

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

MarTech 80

MarTech Audience Marketing Agency 80

Martech Series

JANUARY 16, 2023

Productsup provides L’Oréal with more control over its product data to drive down costs and fuel growth. As its feed management partner, Productsup will help accelerate L’Oréal’s go-to-market strategy in the APAC region, enabling the company to reach more consumers across more channels than ever before.

MarTech 84

MarTech Marketing 84

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics.

MarTech 82

MarTech Shipping eCommerce Education 82

Martech Series

NOVEMBER 18, 2022

As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This delivers personalized content right to consumers’ social feeds. It has changed the way people buy products as well. The writing part will need researching, testing and optimization.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Too often, marketing campaigns aimed at older demographics rely on clichés and outdated portrayals, alienating potential consumers. Controlling most U.S.

Marketing 102

Marketing Machine Learning Audience Communications 102

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech!

Marketing 91

Marketing MarTech Audience 91

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Conversion 101

Conversion Audience Communications MarTech 101

Basis

DECEMBER 1, 2023

During the early stages of the pandemic, consumer shopping behaviors migrated online out of necessity and convenience. The online retail and e-commerce space has truly come into its own, with consumers increasingly shopping websites and apps for items ranging from luxuries to necessities.

Retail 64

Retail Marketing Food ROI 64

Martech Series

JUNE 10, 2022

Annual Report Provides Insights Into Important Product and UX Design Strategies that Engage Users in New and Meaningful Ways. Punchcut , a leading digital design firm that helps companies drive meaningful innovation in digital products, released its annual trends report, FutureView: The Next Level of Conscious Design.

Healthcare 85

Healthcare MarTech Marketing 85

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. A vision of product accessibility.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech Series

DECEMBER 15, 2022

Vendors are rewarded for the core innovation of their product or service, and Five9 CMO, Genefa Murphy, is recognized for outstanding leadership and success. Five9 , a leading provider of the intelligent cloud contact center, announced that it has been recognized with two awards from Aragon Research.

Marketing 94

Marketing Rich Media SEO MarTech 94

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Today’s consumers receive a lot of email across their personal and business email accounts. Product recommendations. But email marketing is not without its challenges.

A/B Testing 126

A/B Testing Marketing Machine Learning MarTech 126

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense , the leading platform for B2B organizations generating predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. Lead Intelligence Software. Lead Capture.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Decision intelligence is a framework that bridges the gap between insights and decisions. What is decision intelligence?

Healthcare 117

Healthcare Communications Finance Marketing 117

Martech Series

JANUARY 19, 2023

The survey polled 100 leaders representing consumer product brand manufacturers that have existing ecommerce channels or are planning to develop them. So, it’s no surprise that 76% of respondents say they plan to adopt a new enterprise ecommerce platform in the future.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. These purchase-minded consumers are also spending a great deal of time on social media.

Media 109

Media Marketing Machine Learning MarTech 109

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: G2 Names Bombora a Leader for Buyer Intent Data Tools and Marketing Account Intelligence for 9th Consecutive Period.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech Series

DECEMBER 15, 2022

The AccessABILITY Awards Recognize the Top Products for Consumers with Disabilities. Reviewed , consumer product review brand, part of Gannett Co., is launching the first-ever AccessABILITY Awards to honor the top products designed for consumers with disabilities.

Electronics 91

Electronics MarTech Conversion Marketing 91

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Startups can use generative AI to develop intelligent chatbots that handle routine queries, freeing up human resources for more complex tasks.

Conversion Rate 94

Conversion Rate Conversion MarTech Marketing 94

Ad Ops Hero

OCTOBER 2, 2023

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Here are some of the benefits of artificial intelligence in B2B marketing. Campaign ROI. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88