Martech Series

JUNE 17, 2022

Avast Digital Wellbeing Report shows that people in countries with more digital freedom face fewer cybersecurity risks and stronger privacy regulations, yet transparency into privacy remains a problem worldwide. Avast , a global leader in digital security and privacy, released its first Digital Wellbeing Report today.

GDPR 77

GDPR MarTech Conversion Marketing 77

Media Math

JUNE 29, 2023

LinkedIn Twitter Facebook Email In January we shared a blog post with recommendations on how to prepare in 2023 to comply with five US Multi-State privacy laws in California as amended by CPRA, Virginia, Connecticut, Colorado and Utah. As a reminder, the enforcement date of several of these laws is 1 July 2023.

Advertising 52

Advertising 52

Martech Series

JUNE 8, 2022

TripleBlind , creator of the most complete and scalable solution for privacy enhancing computation (PEC), announced today that it has completed its SOC 2® Type 1 examination. SOC 2 certification is important to show that TripleBlind has the correct policies and procedures in place to ensure that our customer’s data is protected.

Healthcare 88

Healthcare MarTech Conversion Marketing 88

Martech

APRIL 25, 2024

Data security and privacy. Understand how data security and privacy practices will be maintained post-acquisition. Will data handling policies change? What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more.

MarTech 98

MarTech Marketing 98

Martech Series

JANUARY 19, 2023

Reclamere, a national IT asset destruction and data security company, is proud to announce its successful completion of the SOC 2 Type 1 audit. Furthermore, their leadership team is deeply involved in writing, implementing, and managing policies and procedures, documenting how this security and control continues daily.

Healthcare 83

Healthcare CPA Finance MarTech 83

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. This year’s event slate promises to bring the biggest names in media, marketing, policy, and culture to provide insights and thought leadership.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Martech Series

OCTOBER 11, 2022

Axiom Cloud announced that it has achieved SOC 2 Type 1 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards. “This SOC 2 Type 1 certification demonstrates to our current and future customers that their data is managed with the highest standard of security and compliance.”

Food 86

Food MarTech Marketing 86

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. Geo-based targeting is another option that’s often privacy-friendly, as is buying via PMPs, which won’t be affected by cookie deprecation. Since users give this information freely, it’s privacy-compliant.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Basis

APRIL 6, 2023

5 Recommendations on How Marketers Can Succeed in a Privacy-First Future [:03] Speaking of data: marketers are still coming to grips with how to navigate a cookieless future. The $1T question: Can brands navigate a state-led privacy landscape? [:04] Test Your Digital Advertising Knowledge!

GDPR 52

GDPR Marketing Advertising 52

InMobi

JUNE 2, 2023

Privacy Laws have certainly accelerated consumer protection measures over the last couple of years. Following Virginia with the VCDPA and California with the CPRA , Colorado has now become the third state to roll out a privacy law for its residents. Privacy Law? How is CPA different than the recent U.S

CPA 52

CPA Header Bidding Advertising 52

Basis

APRIL 6, 2023

5 Recommendations on How Marketers Can Succeed in a Privacy-First Future [:03] Speaking of data: marketers are still coming to grips with how to navigate a cookieless future. The $1T question: Can brands navigate a state-led privacy landscape? [:04] Test Your Digital Advertising Knowledge! Sign up for the Basis Scout newsletter!

Marketing 52

Marketing GDPR Advertising 52

Basis

APRIL 6, 2023

5 Recommendations on How Marketers Can Succeed in a Privacy-First Future [:03] Speaking of data: marketers are still coming to grips with how to navigate a cookieless future. The $1T question: Can brands navigate a state-led privacy landscape? [:04] Test Your Digital Advertising Knowledge! Sign up for the Basis Scout newsletter!

Marketing 52

Marketing GDPR Advertising 52

Martech Series

NOVEMBER 7, 2022

Caller ID Reputation, the leading solution in providing a comprehensive view of customer business calls in the last mile of the call flow by scoring data to protect brand integrity and improve call deliverability proactively, announced the successful completion of its System Organization Control (SOC) 2 Type 1 audit.

MarTech 80

MarTech Marketing Advertising 80

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. & EU companies was up to 46:1, compared with 34:1 for U.S. Email performance in the U.K.

Click Through Rate 94

Click Through Rate Marketing ROI GDPR 94

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. The key to many of these new privacy laws is putting the power to release this data back into the hands of consumers.

GDPR 52

GDPR Cookies Pop-Up Audience 52

AdvertiseMint

AUGUST 30, 2023

What do you know about TikTok ads policy? What Are TikTok Ads Policies for? TikTok ads policies are guidelines advertisers should follow when creating ads on TikTok. These policies ensure that ads are safe and appropriate for the TikTok community. They cover ad content targeting, user experience, and more.

Audience 52

Audience Advertising Pop-Up Video Ads 52

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. In fact, 49% of consumers polled stated that data transparency communications, cookie consent banners, and privacy emails make them trust a brand more.

Education 75

Education Communications Cookies Conversion Rate 75

Media Math

MAY 10, 2022

Changing browser policies and data privacy legislation mean a strong identity strategy is critical for advertisers who want to continue targeting audiences and measuring campaign performance. Identity is changing. What are identity solutions?

Cookies 72

Cookies Mobile Ads Audience Advertising 72

InMobi

JANUARY 18, 2023

Following the path of California’s CPRA , Virginia became the second state to pass a comprehensive data privacy law in March 2022 with the Virginia Consumer Data Protection Act (VCDPA). Effective January 1, 2023, here’s everything you need to know about the VCDPA. What is VCDPA and how is it different from CCPA or CPRA?

Header Bidding 52

Header Bidding Advertising 52

Martech

APRIL 20, 2022

Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. Managing expectations. “I’m

Advertising 114

Advertising Shipping Retargeting Cookies 114

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs. Other duties. Other laws.

GDPR 134

GDPR Marketing Pharmaceuticals Healthcare 134

AdvertiseMint

OCTOBER 31, 2023

Privacy-concerned heavyweights have spoken. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Regulations like CCPA and upcoming US policies add consent requirements around data collection. The key is balancing privacy and functionality. But unchecked cookie use raised privacy issues.

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. Geo-based targeting is another option that’s often privacy-friendly, as is buying via PMPs, which won’t be affected by cookie deprecation. Since users give this information freely, it’s privacy-compliant.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. Still, companies must also be transparent about their data collection practices and ensure that they follow appropriate data privacy regulations to maintain user trust.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Media Math

APRIL 11, 2023

LinkedIn Twitter Facebook Email At the beginning of April, I joined panel experts at IAB’s Public Policy & Legal Summit in Washington to talk Privacy Issues in CTV Advertising. Check out the recent collaboration between SafeGuard Privacy and the NAI for vendor management solutions.

Advertising 52

Advertising 52

Ad Monsters

OCTOBER 27, 2022

If any marketer pitched a conference centered around privacy a decade ago, they would have been laughed out of the room, expressed Playwell LLC Founder, Linette Attai. Today, data privacy is an essential component of any publisher or advertiser’s professional life and they would be remiss for not paying attention to it. .

Ad Tech 98

Ad Tech Conversion Education Audience 98

Martech Series

SEPTEMBER 2, 2022

Key web3 and technology policy participants will support future regulation in decentralised technology. There has been rapid growth in blockchain technology and consumer demand for web3 applications, which has attracted the attention of policy makers and regulators, including in the UK, EU and US.

Finance 70

Finance Communications Education MarTech 70

Martech Series

NOVEMBER 28, 2022

Of course, you do… Developing strong relationships with customers has always been critical for brands and it has become more vital in this privacy-first world. Now with first-party data, privacy is expected. While you collect data from your customers, you should have a data-privacy policy. Create a Plan.

MarTech 80

MarTech Marketing Media Advertising 80

Basis

JANUARY 17, 2024

A new feature called Tracking Protection rolled out in January to roughly 1% of users globally, blocking cookies that track users’ browsing history across websites. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future?

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

Martech

FEBRUARY 29, 2024

Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it. Here are some suggestions for building and keeping a high-quality email database over time.

GDPR 97

GDPR Conversion MarTech Marketing 97

Martech Series

JULY 5, 2022

It has now strengthened its roots in the effective implementation of security management, risk management, data processing integrity, availability, confidentiality, and privacy by successfully completing the SOC 2 Type II audit in June 2022. We will continue to deepen the trust of our customers by implementing various security measures.”.

GDPR 81

GDPR MarTech Marketing 81

Martech Series

JANUARY 31, 2023

The industry-first joint solution enables organizations to centrally define, enforce, and prove adherence to security and compliance policies. Delivering real-time data loss prevention with integrated policy management tracking and controls. Assuming all entities are untrusted by default, including the content itself.

Communications 80

Communications MarTech Marketing 80

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Basis

DECEMBER 19, 2023

You were particularly interested in data privacy, artificial intelligence, and convergent and connected TV—all topics that will undoubtedly maintain their relevance in the new year. And with the recent passage of the California Privacy Rights Act, those protections have expanded. Will Data Privacy Kill Advertising?

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

InMobi

NOVEMBER 28, 2022

The CPRA will go into effect on January 1, 2023, and it will be enforceable starting on July 1, 2023.  We have been compliant with the CCPA since its release in January 2020, and we plan to do the same for the CPRA when it comes into effect on January 1, 2023. CPRA essentially works as an addendum to the CCPA.

Header Bidding 52

Header Bidding Non-Profit Agency Advertising 52

Martech Series

DECEMBER 5, 2022

As organizational trust becomes a top priority for companies of all sizes and industries, the report highlights seven key industry trends relevant to privacy, security, ethics, and ESG professionals in the coming year. ” Marketing Technology News: 8 Reasons Out-of-Home Advertising Can Help Fight Inflation. .

MarTech 80

MarTech Communications Marketing Advertising 80

AdvertiseMint

OCTOBER 30, 2023

Definition of App Tracking Transparency (ATT) App Tracking Transparency (ATT) is a privacy feature introduced by Apple, aimed at enhancing user privacy and data control within iOS apps. Through ATT, Apple reinforces the message that privacy is not just an option, but a right for all Apple users. Integrated into the iOS 14.5

Advertising 40

Advertising Cookies Audience Marketing 40