Seth Godin

JUNE 28, 2023

That’s no longer a portfolio, it’s one bet over and over again. The best portfolios have elements you’re pretty sure are wrong. .” The challenge with falling in love with the potential of just one egg is that we often end up making the entire basket the same. They often end up being right.

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Adweek

JULY 11, 2022

For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. And for the events industry, the pandemic did just that. Now, as health.

Media 215

Media 215

Adweek

APRIL 13, 2023

You might not be alone if, flush with cash during the doldrums of the pandemic, you spent too much money on something you never actually needed--in the last month, several media companies have felt the same way. On Wednesday, Vox Media announced it would spin off the social video publisher NowThis, which it acquired in.

Media 210

Media 210

Martech Series

JANUARY 11, 2023

As an Atlassian Enterprise Platinum Solution Partner, ServiceRocket’s worldwide delivery capabilities align with Appfire’s growing portfolio of applications to enhance the value companies receive from their technology investments. .” Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. “Our

Healthcare 83

Healthcare MarTech Education Marketing 83

Exchange Wire

JUNE 21, 2023

In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. The post Benefits of Owned & Operated Portfolios in In-Game Advertising appeared first on ExchangeWire.com.

Advertising 98

Advertising Marketing 98

Adweek

MARCH 20, 2024

which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts.

Ad Inventory 303

Ad Inventory Media Entertainment Advertising 303

Digital Turbine

NOVEMBER 7, 2023

In part one of the Well-Round UA Portfolio series, we share what you should consider to ensure the long-term success of your user acquisition strategy. Find a Balance with the Right Advertising Partners Selecting the right balance of growth partners for a UA portfolio is a crucial step that demands attention.

Non-Profit 52

Non-Profit Retargeting Affiliates Advertising 52

Martech Series

OCTOBER 19, 2022

Titan ONE introduces account-based targeting technology to its solutions portfolio to build brand presence and drive demand gen in strategic accounts. Titan ONE announced the addition of account-based targeting platforms to its solutions portfolio to support enhanced brand building and accelerate demand generation for clients.

Audience 77

Audience MarTech Marketing Media 77

Adweek

MARCH 1, 2023

Fuse Media is bringing DEI to the forefront of its upfront strategy. Today, the Latino-owned entertainment company announced its 2023-24 upfront plans at The Alliance for Inclusive and Multicultural Marketing's (AIMM) Diverse Owned and Targeted Media GrowthFronts.

Media 225

Media Entertainment Marketing 225

Exchange Wire

APRIL 2, 2024

On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [.]

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Entertainment Media 59

Adweek

JULY 28, 2022

Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment and pop culture trading card land. As it figures out what works and doesn't work in establishing a market for culture and entertainment trading card sets, Zerocool has furthered its range in IP by acquiring.

Entertainment 257

Entertainment Marketing 257

Martech Series

AUGUST 25, 2022

Creatd , Inc. (“Creatd” or the “Company”), is pleased to provide an update on Creatd Ventures’ portfolio of consumer product goods brands. Additionally, we continue to make headway in the brick-and-mortar space, which I believe is important for a well-balanced CPG portfolio. ” Creatd, Inc.

MarTech 87

MarTech Marketing 87

Martech Series

AUGUST 4, 2022

Kaspersky announced the launch of early access to its new, simplified consumer solutions portfolio, available on a subscription basis. Initially launching in four markets[1], the portfolio will begin its global rollout later this year. A clearer, more user-friendly interface and experience enhances the new portfolio.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Adweek

FEBRUARY 7, 2023

Super Bowl advertising costs money, but being in the Big Game doesn't guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a.

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Advertising 229

More About Advertising

JANUARY 16, 2023

The post The Corner wins Asahi UK beer portfolio first appeared on More About Advertising. The brief also includes sponsorships with Aston Martin, American Express, Royal Ascot 2023 for Peroni and Rugby World Cup 2023 for Asahi.

Agency 59

Agency Advertising Finance 59

Adweek

JULY 28, 2022

Top Gun: Maverick has soared past $639 million at the U.S. box office, surpassing Titanic's first-run release as the highest-grossing domestic film in Paramount's history, and its worldwide gross is a whopping $1.292 billion and climbing. And though it's easy to point to the movie's greatness as the reason it took expectations to new heights,

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Adweek

SEPTEMBER 7, 2022

The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings. In 2023 the media company aims to reintroduce a number of previously.

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Media 231

More About Advertising

APRIL 25, 2023

It’s now added the National Grid, which supplies the plumbing for the nation’s energy, to a bulging portfolio. The post M&C adds National Grid to public service portfolio first appeared on More About Advertising. The National Grid is embarking on what it calls ‘Great Grid Upgrade,’ a.

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Agency Advertising Finance Media 45

Adweek

APRIL 1, 2024

Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he served as executive vice president, head of design.

Agency 248

Agency 248

Adweek

FEBRUARY 13, 2024

Reports say the company could cut up to 800 jobs across its portfolio, which includes CBS, Paramount+, Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according to a memo from CEO Bob Bakish on Tuesday.

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Exchange Wire

JULY 25, 2023

With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps. The post Se7en Partners with Appswim Studio to Expand it’s Owned & Operated Portfolio appeared first on ExchangeWire.com. As part of the agreement, Se7en has acquired Subway [.]

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

Martech Series

OCTOBER 3, 2022

The deal adds strategic mobile management and security capabilities to Kocho’s growing service portfolio, allowing customers of both organisations to benefit from an end-to-end range of best-in-class services that will further accelerate their digital transformation programmes.

Impressions 89

Impressions MarTech Marketing 89

Adweek

JANUARY 25, 2024

In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership.

Finance 326

Finance Media 326

Martech Series

FEBRUARY 16, 2023

” The post IAB Tech Lab Launches Data Clean Room Standards Portfolio for Public Comment appeared first on MarTech Series.

MarTech 88

MarTech Audience Advertising Marketing 88

Adweek

MARCH 19, 2024

Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony.

Media 257

Media Marketing 257

Adweek

MARCH 14, 2024

The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing.

Media 282

Media Marketing 282

Adweek

FEBRUARY 6, 2024

The joint venture brings together portfolios of sports from linear networks like ESPN's suite of linear properties, ABC and ESPN+; Fox and its properties FS1. In a stunning move, Disney, Fox and Warner Bros. Discovery have teamed up to launch a new joint streaming TV service that combines sports rights.

Marketing 292

Marketing 292

Martech Series

DECEMBER 27, 2022

Acquisition enhances HID’s event access portfolio to include handheld readers and mobile pedestals scanning tickets using barcode and RFID technology, including NFC. HID , a worldwide leader in trusted identity solutions, today announced it has acquired Janam Technologies, a leading provider of handheld mobile computers and readers.

Healthcare 81

Healthcare Manufacturing Retail MarTech 81

Exchange Wire

JANUARY 10, 2023

The post Yieldmo Expands Patent Portfolio After Securing Recent Patent on its Smart Curation Technology appeared first on ExchangeWire.com. The company now holds a total of 22 [.].

Ad Inventory 59

Ad Inventory Advertising Ad Tech 59

Exchange Wire

APRIL 25, 2023

AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky. The post AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio appeared first on ExchangeWire.com.

Video Ads 52

Video Ads Advertising Viewability 52

Adweek

FEBRUARY 7, 2024

The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and. Discovery surprisingly announced they'd come together to release a new combined sports streamer in the fall of 2024.

Affiliates 280

Affiliates Marketing 280

Adweek

JANUARY 2, 2024

So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. The hero spot was inspired by Hulu's hit.

Food 301

Food 301

Martech Series

SEPTEMBER 15, 2022

Aunalytics will feature its managed services, enterprise cloud, and data cleansing portfolio. Our portfolio of managed services, enterprise cloud, and data cleansing solutions provides the tools they need to improve operational efficiencies and provide the highest levels of IT security.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Adweek

OCTOBER 27, 2023

Ntwrk will pay roughly $140 million for the Complex Media assets, which include its portfolio of websites, The entertainment and culture publisher BuzzFeed Inc.

eCommerce 331

eCommerce Media Entertainment 331

Adweek

JANUARY 18, 2024

Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming, Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden.

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Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

Healthcare 286

Healthcare Finance Media 286