Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We At the summit, sustainable adtech company Scope3 introduced the GMP+ green media offering. Green adtech tool.

Marketing 99

Marketing Viewability Finance Media 99

Adweek

DECEMBER 27, 2022

In my first six months as chief content officer at Adweek, I've reflected a lot on the role of the marketer in the global economy and the future of our company's business. Given the state of the world and our industry, it's easy to explain why. In 2022, chief marketing officers and their organizations have.

Marketing 260

Marketing 260

Adweek

APRIL 4, 2024

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp.

136

136

Adweek

MAY 26, 2023

Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. longtime company president Gert Boyle's face looks down on the lobby from. In the lobby of Columbia's headquarters at its campus just off Route 26 in Portland, Ore.,

Marketing 225

Marketing 225

Adweek

NOVEMBER 23, 2022

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse.

266

266

Adweek

NOVEMBER 1, 2023

One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov.

Audience 207

Audience Advertising 207

Adweek

SEPTEMBER 6, 2023

Many of us often wonder what the end goal is for our favorite creators. That's where companies like Viral Nation come into play. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? Viral Nation is a worldwide influencer.

226

226

Adweek

JUNE 13, 2022

Ulta Beauty CMO Shelley Haus passed away this week from complications related to an unspecified form of cancer, according to a LinkedIn post by the company. Those who knew her, understood how special she was and the incredible impact she had on our industry, our brand and most importantly, our teams," according.

256

256

VideoWeek

APRIL 23, 2024

Nordic streaming company Viaplay has reported a solid start to 2024, becoming the latest European broadcaster to indicate signs of recovery in the TV ad market. The company’s sales climbed 6 percent YoY during Q1, matching the quarterly growth rates of both MFE and ProSiebenSat.1.

Non-Profit 59

Non-Profit Marketing Advertising 59

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in this field, it is our responsibility to adapt and evolve. This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies.

Machine Learning 102

Machine Learning Media Advertising Retail 102

VideoWeek

JANUARY 29, 2024

The broadcaster announced that the redundancies, first reported earlier this month , will reduce the company’s headcount by 18 percent. Channel 4 specified that 70 percent of the job cuts will affect “legacy operations”, meaning the company’s linear TV business.

eCommerce 106

eCommerce Marketing Advertising 106

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Even though Stanley Black & Decker is very much a B2B company, it understands that it can generate demand on behalf of its distributors and retailers. This is something else that may differentiate us from other companies.

eCommerce 97

eCommerce MarTech Retail Fashion 97

Ad Monsters

APRIL 19, 2024

Kate Lavin: We are lucky at MJBiz in that, since we are not plant-touching, we are not subject to as many regulations as our readers in the cannabis cultivation, manufacturing, and retail sectors. Twitter, or X, really turned that rule on its head last year, when it began accepting ads from regulated cannabis companies.

Retail 110

Retail Education Manufacturing Audience 110

Martech

APRIL 17, 2024

In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. We are at an inflection point in our industry.

Pop-Up 122

Pop-Up MarTech Marketing Conversion 122

Digiday

FEBRUARY 26, 2024

For many esports companies, profitability has long been a concern for the future, not the present. Representatives of the privately held esports company also declined to specify exactly when Blast’s annual report for 2023 would be published, but said that its release date is currently slated for late April or early May.

Conversion 91

Conversion Media Marketing 91

More About Advertising

MARCH 11, 2024

A new campaign aimed at driving investment in tech company scale-ups has been launched, with podcast ads, billboards and more showing off science and technology companies to British investment hubs.

Advertising 97

Advertising 97

Martech

FEBRUARY 14, 2024

That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection. Please take our short survey so we can tell you the state of martech salaries and careers.

Communications 112

Communications MarTech Impressions Video Ads 112

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. Our Deal-ID execution and proprietary activation technology allow seamless connections, tapping into broader demand.

Audience 89

Audience Media Advertising Retail 89

VideoWeek

JANUARY 30, 2024

The company also expects its 2023 earnings to come in at the top end of its previously issued guidance. It also looks to expand the reach of AI tools through WPP Open, a business platform used to share data across the company. AI is transforming our industry and we see it as an opportunity not a threat,” said WPP CEO Mark Read.

Retail 78

Retail Agency Conversion Media 78

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Cookies 119

Cookies Marketing Retargeting CPC 119

Martech

APRIL 15, 2024

It began with a room upgrade because I had booked our stay through American Express. Lincoln wasn’t just our server; he was our vacation coach. He asked us what we were hoping to get out of our vacation. He then reminded us to slow down, breathe and enjoy our time at the resort. Mission accomplished.

Impressions 118

Impressions Food Conversion MarTech 118

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

Media 125

Media Pharmaceuticals Audience Impressions 125

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Retargeting 98

Retargeting Advertising Conversion Marketing 98

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. In that time, the company doubled its MAU to 170 million and quadrupled its paying subscriber base to 16 million. The campaign speaks] to what they care about while maintaining our playfulness.”

MarTech 113

MarTech Education Media Marketing 113

More About Advertising

JANUARY 29, 2024

In another sign of ad holding company strife, Dentsu is cutting 60 jobs across the UK in what it says is a restructure to better serve clients.

Advertising 104

Advertising Finance Media Agency 104

Ad Monsters

APRIL 23, 2024

He spoke with AdMonsters about his work at Ad Net Zero, and his goal to help all companies within the advertising sector, including the digital ad tech ecosystem, to embark on a path towards net zero. Sustainability is clearly on our supporters’ minds. We know who our partners are, how content is created and distributed.

Advertising 52

Advertising Non-Profit Ad Tech Education 52

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Dig deeper: It’s time to turbocharge our path to email innovation Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Here are some key strategies to consider: 1.

Conversion Rate 102

Conversion Rate Click Through Rate MarTech Audience 102

Brid.tv

MARCH 18, 2024

In the previous release, we changed our main payment processor and primary currency, improved the ad call process for mid-roll ads, and updated several platform features. we are introducing an upgraded analytics dashboard, beta testing for our most recent AI tool, and a few added features, all in a neatly rebranded CMS. Full 6.8.6.

72

72

Martech

MARCH 12, 2024

Interestingly, a customer of ours found that by digging a bit here, the percentage of budget allocated to HR was a clear indicator that a company was really in the ICP. targeted companies with larger legal departments will benefit from our software). We want to focus deeply on these companies and executives.

Conversion 94

Conversion Education ROI MarTech 94

Rob Campbell

APRIL 17, 2024

Sure, I don’t think there’s ever a ‘one insight fits all’ solution and I appreciate that what many people/companies pass as an insight is anything but … however to dismiss them out of hand seems idiotic, especially when you see what people are using in their place. Obsessed with pleasing our bosses than our audiences.

Audience 67

Audience Agency 67

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. Here’s why.

Marketing 123

Marketing Manufacturing Pop-Up Conversion 123

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. We already rank in many lists like “best appointment setting companies.” Showcase authority on the subject.

SEO 113

SEO Conversion Conversion Rate Brand Awareness 113

Basis

MARCH 27, 2024

In the advertising sector specifically, recent layoffs at Google and Meta resulted in downsized DEI programs, and investment in diverse-owned media companies has slowed. The world is a diverse place that’s only getting more diverse, and if companies don’t reflect that increased diversity, they’re just not going to make it.

Conversion 83

Conversion Advertising Media Marketing 83

Martech

MARCH 1, 2024

A statement issued by the media groups’ lawyers Geradin Partners and Stek said: The media companies involved have incurred losses due to a less competitive market, which is a direct result of Google’s misconduct. Google denies the allegations and has described them as “speculative and opportunistic.”

Ad Tech 95

Ad Tech Cookies Media MarTech 95

Clearcode

NOVEMBER 9, 2023

One of the biggest operational overheads for any AdTech company are infrastructure costs. Clearcode’s Head of Marketing, Michael Sweeney, recently spoke to Matthew Parkhurst, co-founder and CEO at Antimetal, to learn more about how Antimetal helps companies save costs on their AWS infrastructure setups.

MarTech 87

MarTech Audience Marketing Advertising 87

Martech

FEBRUARY 28, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. A: As a kid, I always dreamed of having my own company. If I want to get to the top with a company, I should go to law school because they all have their JDs.” And that’s the foundation of the company. We’re remote.

MarTech 100

MarTech Marketing 100