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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making “big data” announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp.
To explain exactly what’s going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts and TV upfronts approach.
What’s happening?
On Wednesday, following its monthslong data evaluation period, the JIC granted Comscore and VideoAmp certification for transactability as national currencies.
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