RevX

SEPTEMBER 13, 2021

Given all this massive change, I thought I would take a look at fintech mobile ad spend since January 2019 and see what might be happening. PayPal had been around forever, and the iconic retail investor app Robinhood was no longer a bright shiny startup, having been founded in 2013. Turns out: something very, very interesting.

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Mobile Ads Marketing CPM Finance 52

InMobi

SEPTEMBER 10, 2021

So what can the retail industry do in order to see success this holiday season? To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.

Retail 52

Retail Mobile Ads Marketing Media 52

InMobi

MARCH 21, 2022

For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? The top discovery methods are mobile ads and word of mouth. That’s what we wanted to find out.

Retail 52

Retail Mobile Ads Advertising Marketing 52

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” and another 19.5%

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eCommerce Retail Mobile Ads Video Ads 52

VideoWeek

APRIL 23, 2024

Targeted investment Indeed the loss of targeting capabilities can have signficant ramifications for digital ad spending. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. Meanwhile digital out-of-home spending saw similar growth, up 12 percent for a total £841 million.

Cookies 59

Cookies Advertising Entertainment Retail 59

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Digital Turbine

NOVEMBER 16, 2022

2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them.

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Mobile Ads Retail Audience 98

InMobi

JULY 2, 2021

” – Scott Rankin , Advisory Industry Leader, Consumer and Retail, KPMG in the U.S. Day 1, Evening: How Mobile and TV Work Together TV (and connected TV) remain a great way to reach consumers and help inform them about new products and offers – but many people are on their phone while watching TV.

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Mobile Ads Retail Shipping Advertising 52

InMobi

AUGUST 10, 2015

Driven by technology, the retail industry is undergoing a paradigm shift. It is a high-conversion channel: The study highlights how mobile advertising helps drive the consideration and purchase of retail goods. You can view the full Mobile Path to Purchase of FMCG/Retail report here. Here’s what we found: 1.

Retail 52

Retail Mobile Ads Audience Conversion 52

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. That said, mobile ad revenues were up 14.1 percent YoY, reaching a record high of $154.1

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Advertising Affiliates Retail Mobile Ads 97

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

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Advertising Mobile Ads Retail Entertainment 77

illumin

MARCH 12, 2024

Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.

Mobile Ads 110

Mobile Ads Marketing Audience Ad Tech 110

InMobi

APRIL 12, 2022

And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced. Gen Z Retail Shopping Habits: 1) 65% of Gen Zers stated they used their mobile phone to make 2021 holiday gift purchases, significantly more than any other age range.

Retail 69

Retail Food Mobile Ads Video Ads 69

Digital Turbine

OCTOBER 26, 2022

The biggest event of the year for both shoppers and retailers is just around the corner! Digital Turbine collaborated with GWI to answer these questions and clarify consumers’ shopping preferences, purchase intentions, approaches to mobile ads, and the frequency of their mobile gaming activities.

Mobile Ads 52

Mobile Ads Video Ads Retail Advertising 52

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. If they visit on the weekends, they could be sent a mobile ad or email during the weekend about a specific deal that matches their interests.

Marketing 84

Marketing ROI Retail Mobile Ads 84

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

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Marketing Banner Retail Geo targeting 122

InMobi

FEBRUARY 1, 2022

For many consumer-packaged goods (CPG) brands and related retailers, spring is one of the biggest times of the year. As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect? What does this all mean for CPG brands and retailers? When do consumers shop?

Retail 52

Retail Mobile Ads Audience Marketing 52

InMobi

NOVEMBER 11, 2021

Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day. And between retail staffing shortages and lingering concerns around gathering indoors, Black Friday may look very different this year too. Mobile ads, among other tactics, are an ideal option here.

Retail 52

Retail Electronics Mobile Ads Marketing 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

MNTN

MARCH 22, 2024

With that in mind, some of the most common strategies include the following: Geotargeted Mobile Ads These ads tap into users’ location data to provide timely advertisements. For example, a regional fast-food chain may deploy mobile ads to reach hungry users within a five-mile radius of their locations.

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Advertising Marketing Conversion Rate Audience 52

InMobi

JUNE 24, 2021

But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution. But will these behaviors last?

Retail 52

Retail Shipping Mobile Ads Audience 52

InMobi

SEPTEMBER 2, 2021

In addition, 50% of consumers shopping Consumer Direct and Online Only are likely to shop using a retail mobile app. 30% learn about retail apps from advertising. Consumers are just as likely to remember learning about apps from mobile ads as they are from friends and family.

Retail 52

Retail Mobile Ads Communications Audience 52

InMobi

SEPTEMBER 22, 2020

remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? For retailers, that means that their best sellers from the 2019 holiday shopping season may be their best sellers in 2020. The winter holiday shopping season in the U.S.

Retail 52

Retail Shipping Audience Mobile Ads 52

Ad Colony

JUNE 6, 2022

Mobile Revenue and Monetization Trends. eMarketer just released their latest report breaking down mobile app usage, monetization trends, and where the industry is headed in the next couple of years. consumers include weather, map/navigation, and shopping and retail apps. Currently, the most popular apps for U.S.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

InMobi

MAY 25, 2021

For retailers, what will “Dads and Grads” shopping look like in 2021? To better understand retail spending habits during this period, we engaged in a two-pronged research approach. using InMobi Pulse, InMobi’s mobile market research solution, to see what their stated plans were for this period.

Retail 52

Retail Finance Food Audience 52

InMobi

FEBRUARY 27, 2013

Globally, 54% of users discover mobile ads via apps, 40% on a search engine, 27% on a retailer website and 23% on a video website. Mobile is now used largely as part of the consumers shopping experience: 75% say mobile advertising has introduced them to something new 45% say mobile ads have influenced their purchase in-store.

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Media Mobile Ads Retail Advertising 52

InMobi

APRIL 19, 2018

Representatives from some of the biggest mobile players will be in attendance, and folks from gaming, retail/e-commerce, media and entertainment, travel and many more industries will be on hand. If you’re interested in the growth track this year at MAU, then this chat is tailor-made for you.

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Mobile Ads Conversion Entertainment Retail 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. Director of Product, Mobile, TubeMogul. “We digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Digital Turbine

JUNE 6, 2022

Mobile Revenue and Monetization Trends . eMarketer just released their latest report breaking down mobile app usage, monetization trends, and where the industry is headed in the next couple of years. consumers include weather, map/navigation, and shopping and retail apps. Currently, the most popular apps for U.S.

Retail 52

Retail Manufacturing Mobile Ads Advertising 52

InMobi

MAY 6, 2022

Our data shows that this will be a highly competitive BTS season for retailers to attract this valuable shopper base. Further, InMobi’s 2021 survey found that back to school shoppers plan to spend more money shopping online via mobile devices than they would spend in person. on school items, which is $59 more than last year.”

Retail 52

Retail Mobile Ads Advertising Marketing 52

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising 114

Advertising Conversion Audience Mobile Ads 114

InMobi

MARCH 1, 2016

As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless of location, in a moment of need. Forrester Research calls this the mobile mind shift. Retailers can enable consumers to discover new products on mobile through buy buttons across thousands of apps.

Retail 52

Retail eCommerce Fashion Mobile Ads 52

InMobi

JUNE 25, 2021

But a lot of college shopping is happening online too – 65% said they would be leveraging e-commerce channels for college purchases, with 39% overall shopping using mobile devices. Based on the data from InMobi Pulse, here are some key points to consider. Digital channels are still vitally important.

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

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Banner Mobile Ads Rich Media ROI 52

InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

JANUARY 8, 2023

And Omnicom Media Group beefed up its retail media network business with an announced partnership with supermarket giant Albertsons that seeks to develop more advanced targeting and measurement of connected TV. By comparison linear TV generated a 20% to 60% effectiveness in ad recall, while streaming was slightly higher between 28% to 72%.

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Agency Media Cookies Electronics 64