article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

Marketing 117
article thumbnail

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. With location services enabled, mobile device IDs are cataloged when the devices enter the defined geofence. laptops, tablets, desktops, and Smart TVs) at an individual user level. Geofence Conquesting.

article thumbnail

How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7