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Why we care about mobile marketing: A guide for marketers

Martech

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand.

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How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. Once the IDs are collected, cannabis brands can target these users with mobile ads to promote their dispensary stores, products, and offers. Location Retargeting. Geofence Conquesting.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.