Remove Audience Remove Geo targeting Remove Mobile Ads Remove Retail
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

SMS can also be used by retailers to facilitate payments. Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. It’s mobile marketing in the sense that it relies heavily on smartphone usage. ( Why marketers should care about mobile marketing.

Marketing 120
article thumbnail

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

To follow are six breakthrough creative ideas to that will amplify user engagement with your mobile ad and maximize ROI on your mobile campaign. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. To help with your marketing strategy, below we outline audience targeting tactics and ad tech capabilities tailored for cannabis MSOs that you can use to accelerate your digital advertising initiatives.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7