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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

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The Mobile Opportunity for Travel Marketers

InMobi

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7