Martech
MAY 8, 2024
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.
Monetize More
JUNE 22, 2022
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.
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InMobi
SEPTEMBER 2, 2014
Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.
Martech
MAY 13, 2022
Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet. Reimagine what a mobile ad can be and break out of the traditional banner format to stand out on small screens. Go local with geo-targeting. Concise copy is key on a tiny screen.
InMobi
APRIL 18, 2013
These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.
InMobi
APRIL 29, 2014
Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2
PrograMetrix
JULY 7, 2021
With location services enabled, mobile device IDs are cataloged when the devices enter the defined geofence. Once the IDs are collected, cannabis brands can target these users with mobile ads to promote their dispensary stores, products, and offers. laptops, tablets, desktops, and Smart TVs) at an individual user level.
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