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Why we care about mobile marketing: A guide for marketers

Martech

SMS can also be used by retailers to facilitate payments. People love their mobile apps. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. Display ads in apps manifest as image ads (e.g., Why marketers should care about mobile marketing.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.