Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. Autopilot AI simplifies campaign creation for beginners, while the Media Planner helps experienced buyers optimize complex strategies. At right, orange tabby wrapped in orange slice paper.)

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 120

SEO Conversion Rate ROI Conversion 120

Martech

OCTOBER 24, 2024

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. Thryv launched an AI-powered social media management tool within its Marketing Center.

MarTech 124

MarTech Communications SEO Conversion 124

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138

SEO Marketing Audience Real Estate 138

Ad Rants

DECEMBER 1, 2022

YouTube SEO is a search engine that allows users to search by keywords. Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw.

Media 253

Media Audience Conversion Rate SEO 253

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. SEO cannot operate in a silo. Click here to download!

SEO 112

SEO ROI MarTech Marketing 112

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. While the transition to GA4 might seem daunting, the benefits it brings, particularly for clearer content marketing ROI, make it worth the effort.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

DECEMBER 6, 2024

Developing effective social media content. Social media content. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? What are current SEO best practices for Google and Bing? Creating engaging imagery. Marketing emails.

SEO 129

SEO Education Audience Machine Learning 129

Ad Rants

JUNE 28, 2023

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve. TABLE OF CONTENTS: ↓ What Is a B2B SEO Agency? The Benefits of Hiring a B2B SEO Agency.

SEO 98

SEO Agency Marketing ROI 98

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Education Conversion Audience 98

Single Grain

MAY 30, 2025

Many marketers wonder if investing into SEO is still worth it. The question of whether SEO deserves a significant budget isn’t just commonit’s critical. But SEO isn’t going anywhere; it’s just evolving. After all, AI and zero-click search have been reigning. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Martech

APRIL 10, 2025

SparkToro Purpose: Audience research to improve social and content ROI. Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Biteable can be used to create and edit videos, repurpose them, add captions and share them on social media and beyond.

Marketing 120

Marketing SEO ROI Audience 120

Single Grain

MAY 25, 2021

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. The 3 Pillars of SEO. Align Your SEO Strategy with What You Already Know.

SEO 98

SEO Food Marketing Media 98

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. Why Marketing Tests Can Ruin SEO Efforts.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. Why SEO Reporting Is Important. Get A Free Consultation.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

MAY 2, 2025

They invest in developing comprehensive SEO strategies, yet struggle to translate these plans into measurable results. This disconnect between strategy and executionwhat we call the “SEO gap”prevents organizations from realizing the full potential of their organic search efforts.

SEO 52

SEO Conversion Rate Conversion Real Estate 52

Martech

NOVEMBER 29, 2021

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. Social media & Slack provides an incredible opportunity for link building for those willing to spend the time. 1) Reputable link-building company.

SEO 112

SEO Public Relations Agency ROI 112

Ad Rants

FEBRUARY 6, 2024

Search Engine Optimization (SEO): Conduct an extensive keyword research to identify relevant terms and phrases related to your healthcare products and services. Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. Let’s dive in.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Search Engine Optimization (SEO) Search engine optimization (SEO) is essential for increasing your brand's visibility on the internet.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech Series

NOVEMBER 15, 2022

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Social media has never played a more central role to businesses. billion people around the globe now using social media. Modeled VBB (mVBB).

Media 111

Media Marketing SEO ROI 111

Martech

MARCH 5, 2025

Assess the importance of a sophisticated social media presence, making social marketing management and integration critical. social media, blogging, SEO) is more important to your organization than outbound (email, SMS). Determine the kind of MAP needed Marketing automation is not a one-size-fits-all solution.

Marketing 70

Marketing ROI Conversion Rate Conversion 70

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

APRIL 18, 2023

What started as a tool for job seekers to post resumes has morphed into a full-fledged social media network with over 900 million users. Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. LinkedIn is over 20 years old. Are you targeting the right audience?

Marketing 145

Marketing SEO ROI Audience 145

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59

SEO Agency Conversion ROI 59

Martech

SEPTEMBER 26, 2023

Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Texts were in second place, with 15%.

Marketing 120

Marketing SEO ROI MarTech 120

Single Grain

APRIL 25, 2025

It not only drives traffic and improves SEO but also maximizes visibility, engagement, and conversions. Implement Strategic Internal Linking Internal linking is the glue that holds your content hub together and distributes SEO value throughout your site. What are content hubs? But how do you build a content hub?

SEO 52

SEO Audience Conversion ROI 52

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. Infographics receive 3x more shares than any other type of content on social media. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing. “Infographics don’t work anymore.”

ROI 145

ROI Pop-Up SEO Marketing 145