Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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Brid.tv

DECEMBER 2, 2022

Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad. Rich media ads have high conversion potential due to their interactivity.

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Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. Uncover how to boost your app’s revenue with in-app video ads.

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Martech Series

AUGUST 22, 2022

Sergii Denysenko, MGID’s CEO, said: “As the industry consolidates its focus on user privacy, an increasing number of marketers are tapping into the opportunities that native advertising brings as they look to engage with consumers in a more meaningful way.

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Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

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AdvertiseMint

OCTOBER 19, 2023

Digital advertising is lightning fast. On social media platforms, YouTube, and search engines. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. What social media platforms and search engines do they use daily? For example, fitness ads on health sites.

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Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. They all have their advantages and drawbacks, so choose wisely. . Marketplace.

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Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements.

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Brid.tv

DECEMBER 20, 2022

In-App Purchases How Much Does In-App Advertising Cost? CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising?

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MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Can offer animated and interactive rich media content. Cons of Interstitial Ads. Pros of Video Ads.

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Monetize More

AUGUST 2, 2022

The network sells this space to marketers and internet advertisers. The buying can occur manually or through programmatic media buying via real-time bidding. Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Video Ads for Mobile.

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Ad Beat

NOVEMBER 20, 2019

According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Source: Hubspot.

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Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

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Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. In the U.S.,

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InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Location and Big data Arguably, location sets mobile apart from other forms of media.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Monetize More

JUNE 13, 2023

With the advent of user-friendly website builders, content management systems, and social media platforms, individuals and organizations can easily create and distribute their content. These platforms, ranging from social media networks to specialized content-sharing platforms, offer diverse avenues for content dissemination.

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MNTN

JANUARY 13, 2023

This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social Media Marketing. Social media marketing refers to any performance ads posted on social media channels like Facebook, Instagram, Twitter, YouTube, and TikTok. Native Advertising.

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Lemonads

JUNE 19, 2020

Purchasing products online is more convenient than ever before, but marketers have to understand how their audiences are behaving to craft effective ads campaigns. Additionally, native advertising is also attracting a lot of attention as consumers have more time to read and research products before making a purchase.

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Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Long form video ads are clearly not optimal for the mobile environment.

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Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. It’s no surprise that you can choose from a huge collection of native ad networks.

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PrograMetrix

JUNE 9, 2021

Effective strategies include advertising where your competitors aren’t and targeting known CBD consumers where they live their digital lives. Contrary to some marketers’ beliefs, CBD brands can openly showcase their product imagery and use CBD in their ad copy through compliant digital advertising channels. Native Advertising.

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VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year. The Week in TV.

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Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. FAQ What is traffic monetization, and why is it important?

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InMobi

MARCH 31, 2016

As Indian consumers continue to spend nearly three hours on mobile each day, every retail marketer worth her salt possibly spends most of her week strategizing, planning, and optimizing media spend across digital channels, especially mobile. Let's start by busting the only too pervasive myth that the "best" ad format exists.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. software), processes and players in the programmatic advertising industry. The main media-buying processes. The main digital advertising mediums and channels. The transcript from the video can be found below. And in 1996, Yahoo!

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InMobi

DECEMBER 30, 2013

Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. billion in 2016.

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Ad Beat

JULY 31, 2019

In the last six months, Monday.com has spent $12M on online advertising, out of which, the majority went towards Direct Buy ($8.3M), Google ($2.1), and Youtube ($1M). Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).

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Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

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Advertising Retargeting Conversion Rate Native Advertising 97

NewProgrammatic

MARCH 15, 2022

Microsoft Bing Ads inventory includes text ads, app install ads, dynamic search ads, product ads. Yandex Ads are offered by one of the largest ad-tech companies, and one of the main search engines in Russia , which is often considered to be Google’s counterpart in that region.

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