Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. And then some diverse-owned media publishers aren’t seeing those ad spend commitments due to being labeled MFA sites.

Media 98

Media Native Advertising Cookies Ad Tech 98

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Native Advertising Advertising CPC Banner 52

Lemonads

AUGUST 10, 2020

AdNow advertising service has been used by millions of webmasters , making really good profits from the platform, having 114 countries benefit from it! AdNow Review Company AdNow began in 2014, when a group of digital “geeks” passionate about digital marketing, RTB and Big Data, came up with the idea of creating a new hybrid native ad format.

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Native Advertising Advertising Non-Profit CPC 52

Lemonads

AUGUST 17, 2020

When combined with native advertising, advertorials have the ability to inform customers about your product and highlight the benefits it offers while gently ushering them to your landing page, which in turn improves the performance of your ads. Advertorials tend to work best when they feel more like an informational piece.

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Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. Read next: TikTok is setting the ground rules for social media. Read next: TikTok is setting the ground rules for social media. What it does.

Media 95

Media Manufacturing Native Advertising MarTech 95

InMobi

JANUARY 5, 2016

Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads. Thus, as these traditional sources of advertising revenue dry up, native advertising is emerging as a powerful way for brands to connect with consumers. billion in 2013.

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Martech Series

OCTOBER 31, 2022

Azerion has announced the acquisition of [M]media B.V., a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space with a strong focus on sports, lifestyle and automotive audiences. M]media generated approximately €9.4 million gross revenue in 2021.

Media 84

Media Advertising Native Advertising MarTech 84

Martech

JUNE 30, 2022

When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. Read next: Taboola acquires Connexity.

Brand Awareness 93

Brand Awareness Media Video Ads Control Group 93

Smarty Ads

OCTOBER 22, 2021

Annoying ads and popups are so 2008. Audiences are tired of ads and the bad user experience that they bring. The pop-up creator even had to publicly apologize for having such a bad idea. The most common reason why users don't like certain sites is too.

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Native Advertising Pop-Up Advertising Audience 52

Smaato

NOVEMBER 16, 2022

Today we’re joined by Maciek Wiktorowski, VP of Product Management, to learn all about the advantages to native advertising. We’ve been supporting Native for a. The post Updates to Smaato’s Native Video and Native Rich Media Support appeared first on Smaato.

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Rich Media Native Advertising Media Advertising 52

Digiday

APRIL 25, 2024

On the other hand, BuzzFeed is selling brand sponsorships to its GPT-powered games, and generative AI search engine Perplexity is planning on adding native advertising around the suggested related questions that appear next to the response to users’ questions, such as organic or brand-sponsored questions, according to Adweek.

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Native Advertising Media Advertising Marketing 74

InMobi

SEPTEMBER 30, 2014

This is where native advertising comes in. Since launching the Native Ads Platform in January of this year, InMobi has heard from all manner of publishers and marketers that supporting advertising that matches the form, function and content of the surrounding user experience is what will deliver mobile’s true media potential.

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Native Advertising Advertising Banner Agency 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Exchange Wire

MARCH 13, 2024

Teads, the global media platform, today (March 13th, 2024) announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Australia, New Zealand, and across [.]

Native Advertising 52

Native Advertising Media Advertising 52

All About Advertising Law

MARCH 15, 2016

Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” As part of its marketing campaign, Lord & Taylor included a comprehensive social media campaign (“product bomb”) for the end of March 2015.

Native Advertising 40

Native Advertising Advertising Fashion Retail 40

Martech

NOVEMBER 28, 2022

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

Clickbait 110

Clickbait Native Advertising MarTech Advertising 110

Martech

JANUARY 26, 2022

The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites’ homepages. Among publishers already using the solution are McClatchy and The Independent. ” This is a telling argument.

Native Advertising 92

Native Advertising MarTech Media Advertising 92

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Commerce content and native advertising are seeing an increase in dedicated publisher budgets.

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Looking to kickstart a career in digital media? of overall media time among US adults. Wrapping Up.

Media 52

Media Click Through Rate Banner Native Advertising 52

Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.

Header Bidding 80

Header Bidding Native Advertising Finance eCommerce 80

VideoWeek

NOVEMBER 28, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties.

Native Advertising 59

Native Advertising Demand Side Platform eCommerce Ad Tech 59

Martech Series

DECEMBER 19, 2022

‘Media + Data’ strategy positions company to fulfill demand for first-party data and CTV solutions. TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. The Native Leader. ‘Media+Data’ Solutions for The Industry.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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More About Advertising

MAY 27, 2015

The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear enough that it’s plugging P&G products, especially Max Factor. If you want a really painful five minutes of viewing, it’s here.

Native Advertising 67

Native Advertising Advertising Media Agency 67

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Native Advertising Advertising Click Through Rate Banner 52

Lemonads

NOVEMBER 3, 2020

So, let’s deep dive to earn that engagement you are looking for by discovering one of the top programmatic push and native ad networks : RUNative Review: Ads, Company, Tips; Native Advertising; RUNative Review For Advertisers: Prices, Pros & Cons; RUNative Review For Publishers: Prices, Pros & Cons; RUNative Review Conclusions.

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Native Advertising Advertising Banner Affiliates 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper Review Company Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. What Is Native Advertising? That’s how native advertising is done wrong!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

JUNE 22, 2021

So, let’s deep dive through our RevContent Review to earn that engagement you’re looking for by discovering: RevContent Review: Company, Ads; Native Advertising; RevContent Review for Advertisers: Prices, Pros & Cons; RevContent Review for Publishers: Prices, Pros & Cons; RevContent Review Alternatives and Competitors.

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Gods of Advertising

NOVEMBER 7, 2014

All the news that’s fit to share… Have you noticed how online journalism and media purveyors have increasingly tarted up and/or dumbed down their content? Native advertising and news stories are now slurry. Things have gotten way more visual, mimicking the look of Instagram and Pinterest. Worst 20 that.

Native Advertising 66

Native Advertising Media Entertainment Advertising 66

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Brid.tv

FEBRUARY 19, 2024

In the last couple of years, ads such as native in-feed ads, which look and feel as if they are a part of the editorial content, and native mobile video ads have been gaining momentum, especially now that the most used devices for viewing video content are smartphones. Why Use Native Video Ads?

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

All About Advertising Law

AUGUST 1, 2016

We’ve blogged several times about the need to disclose when social media posts by endorsers, particularly celebrities, have been paid for. And there has been lots of guidance and discussion about how best to do that, particularly in shorter form media such as Twitter.

Media 40

Media Native Advertising Agency Advertising 40

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

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Click Through Rate Fill rate Banner Viewability 115

Basis

APRIL 20, 2023

Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience. While organic messaging is an important part of any marketing mix, paid media is just as critical. Media cannot show the consumption of any cannabis product(s). from 2023 to 2030.

Advertising 75

Advertising Native Advertising SEO Communications 75

Lemonads

AUGUST 18, 2020

Let’s go and dive deeply to earn that engagement you are looking for: Taboola Review : Ad Examples, Company, Tips; Native Advertising ; Taboola Review for Advertisers : Pricing, Pros & Cons; Taboola Review for Publishers : Pricing, Pros & Cons; Taboola Review Conclusions. What Is Native Advertising?

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Native Advertising CPC Advertising Click Through Rate 52

Lemonads

AUGUST 5, 2020

Let’s deep dive to earn that engagement you are looking for through what we’ll overview: Outbrain Review : Ads, Company & Tips; Native Advertising ; Outbrain Review for Advertisers: Prices, Pros & Con s; Outbrain Review for Publishers: Prices, Pros & Cons; Outbrain Review Alternatives and Competitors.

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Native Advertising Advertising CPC Ad Server 52