Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. Autopilot AI simplifies campaign creation for beginners, while the Media Planner helps experienced buyers optimize complex strategies. At right, orange tabby wrapped in orange slice paper.)

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Thinking Media and streamr.ai That’s right, they’ve already used all the data available on the internet.

MarTech 112

MarTech Audience ROI Media 112

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here.

MarTech 114

MarTech Education ROI Marketing 114

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 112

MarTech Conversion Conversion Rate Marketing 112

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Martech

MARCH 26, 2025

Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. Run social media campaigns featuring qualitative survey responses. Share findings with industry media. Feature experts in live and on-demand webinars.

ROI 118

ROI Marketing Conversion Brand Awareness 118

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Processing.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

APRIL 15, 2025

Another option is to target those exposed to your social media ads, for example, and drive them toward the website and white paper. At an even higher level, you can invest in additional tactics to increase brand awareness, building the social media advertising pool and adding users to that level of the funnel.

ROI 97

ROI Marketing Brand Awareness Conversion 97

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 117

Retail Media Marketing Manufacturing 117

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. registration required).

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire. This approach drives more applicants from social media, and across all recruitment advertising channels, than ever before.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 127

ROI MarTech Marketing Agency 127

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. The combination of predictive creative analysis with automated bid management creates a comprehensive optimization ecosystem that maximizes both creative impact and media efficiency. AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right. Processing.

Advertising 126

Advertising ROI CPA Conversion 126

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Processing.

SEO 139

SEO Marketing ROI MarTech 139

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 120

Marketing ROI Agency MarTech 120

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 107

Marketing ROI MarTech Audience 107

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point. Processing.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Social media management tools (e.g., Here’s something somebody asked me! Klipfolio).

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Impressions 124

Impressions Finance Marketing Non-Profit 124

Martech

NOVEMBER 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Electronics 112

Electronics Marketing ROI MarTech 112

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.” Processing.

Retail 109

Retail Food Cookies Banner 109

Martech

SEPTEMBER 23, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Explain the role of a MarTech Manager. Here’s something somebody asked me!

Marketing 109

Marketing MarTech ROI Media 109

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. Foursquare Attribution measures ad impressions for campaigns across digital sites, social media , audio, CTV, linear TV and out-of-home. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Processing.

Impressions 111

Impressions Retail ROI MarTech 111

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.

ROI 120

ROI Marketing Pop-Up Audience 120

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. As you hone in on the right new solutions to roll out across your organization, ensuring a resilient measurement framework for accurate reporting on your media activations is critical.

ROI 115

ROI Conversion Marketing Education 115

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 112

Marketing ROI Finance MarTech 112

Martech

MARCH 17, 2025

The expanding martech landscape Martech stacks have exploded over the years. Every company is trying to consolidate its tech stack to eliminate redundancies and wasted spend, ensure platforms are fully utilized, and provide clear, defensible ROI. Dig deeper: The smart way to handle overlaps in your martech stack 2.

Marketing 109

Marketing MarTech ROI Media 109

Martech

JUNE 11, 2025

Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization. Segment Intelligence identifies high-performing audience groups to improve campaign ROI. Email: See terms.

Marketing 91

Marketing Communications ROI Audience 91

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. Are you getting the most from your stack? How do they do it?

Manufacturing 129

Manufacturing Marketing AutoMobile Machine Learning 129

Martech

JUNE 9, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This technology is still underutilized in marketing strategies, particularly in social media analysis. Give it a try.

Marketing 80

Marketing ROI MarTech Media 80

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 127

MarTech Conversion Rate SEO ROI 127

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 112

Marketing Finance ROI Media 112