Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Content is organized into user-created boards called “subreddits,” which focus on particular topics. Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Get MarTech! 44% of U.S.

Audience 95

Audience MarTech Video Ads Media 95

Martech

NOVEMBER 8, 2023

But all the drama around this topic has been lost in the sea of artificial intelligence hype. Click here to view more MarTech webinars. Click here to view more MarTech webinars. appeared first on MarTech. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business.

Cookies 102

Cookies MarTech Marketing 102

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

MarTech 112

MarTech Real Estate SEO Conversion 112

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

MarTech 113

MarTech eCommerce Conversion Media 113

Martech

SEPTEMBER 24, 2022

Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%). Get MarTech! Hot metaverse topics. Consumers were asked what topics they would be interested in related to virtual experiences or products.

Fashion 120

Fashion Food MarTech Audience 120

Chief Martech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. The post Missed our Martech for 2024 jam session? You can download a free copy here.

MarTech 98

MarTech Marketing 98

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! I am the first generative AI chatbot for search marketers.

Marketing 138

Marketing Native Advertising SEO MarTech 138

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Get MarTech!

Marketing 118

Marketing SEO Conversion MarTech 118

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Discover how to streamline your martech stack, drive real ROI and improve customer experience. Get MarTech! In your inbox.

Marketing 117

Marketing ROI MarTech Conversion 117

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! The post AI-powered martech releases and news: April 4 appeared first on MarTech. That’s not good.

MarTech 77

MarTech SEO Machine Learning Impressions 77

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Hot Topic’s Halloween Forever Collection on Roblox.

Pop-Up 101

Pop-Up Retail Impressions MarTech 101

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

MarTech 102

MarTech Conversion Media Audience 102

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you? Why we care.

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Martech Series

MARCH 1, 2023

The 2023 report revealed that developer interest in the key components of generative AI is accelerating: natural language processing (NLP) registered the platform’s highest year-over-year growth among AI topics (42%), followed by deep learning (23%). In the same topic group, quantum computing showed a 24% year-over-year gain. ●

Communications 92

Communications MarTech Marketing 92

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Get MarTech! Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

MarTech 111

MarTech Affiliates Conversion Marketing 111

Martech

APRIL 13, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

MarTech 102

MarTech Audience Marketing Media 102

Martech Series

FEBRUARY 1, 2023

This technology can be applied in any industry and to any topic to provide fast and reliable insights at a level previously not possible. Storyroom , an AI driven digital analytics company has released a new report assessing the effectiveness of sustainability / ESG communication and marketing messaging at leading global firms.

Communications 75

Communications Conversion MarTech Audience 75

Martech Series

JULY 6, 2022

Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, announced the general release of a ground-breaking solution: Topic Modeling. Topic Modeling detects consumer-defined themes, uncovers unknown or hidden phenomena, and makes trend analysis easier.

Machine Learning 52

Machine Learning Conversion MarTech Marketing 52

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Making sense of composable CDPs: What martech buyers need to know by Craig Howard. Get MarTech! The post 2023 in review: Our 10 top articles on CDP appeared first on MarTech. Today: CDP. In your inbox.

ROI 107

ROI MarTech Marketing 107

Martech Series

JANUARY 10, 2023

The new feature called AI Intellectual Assistantä allows users to generate contents on any topics, create realistic art and imagery prescribed via short natural language phrases and transform any loaded picture using a library of AI transformations – all with full user control for automated email, text and predictive marketing campaigns.

ROI 79

ROI MarTech Marketing 79

Martech

DECEMBER 7, 2023

Zimmerman explains how advertisers can tap into platforms like Reddit’s vast array of active communities, covering an extensive range of topics and interests. The post Advertising performance in the context of conversation appeared first on MarTech.

Conversion 110

Conversion CPC Advertising MarTech 110

Martech Series

NOVEMBER 13, 2022

Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. Camps are designed for users to build community around their favorite conversation and topics with like-minded people. The post Fanbase Social Media Inc.

Media 95

Media Fashion Conversion MarTech 95

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Get MarTech!

Conversion 88

Conversion MarTech Audience Marketing 88

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! The post Interested in speaking at The MarTech Conference in March? appeared first on MarTech. In your inbox. Processing.

MarTech 132

MarTech Cookies Conversion Marketing 132

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

MarTech 112

MarTech Healthcare Impressions Agency 112

Martech Series

DECEMBER 22, 2022

Fortunately, significant advancements in artificial intelligence (AI) can not only help PR agencies determine where to send their pitches, but also which topics to pitch in the first place. In the past, figuring out which topics to pitch to journalists required extensive research. Why PR Needs AI.

Media 98

Media MarTech Agency Advertising 98

Martech

DECEMBER 2, 2021

The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. As marketers, you have a role to play in ensuring that we address topics of compelling interest and concern to the MarTech audience.

MarTech 117

MarTech Audience Marketing 117

Martech

MARCH 22, 2024

Trendup AI for finding trending topics on social media. Sentiment analysis With AI able to quickly ingest vast amounts of online and proprietary campaign data, it can more easily pinpoint how people feel about a brand or topic across different websites. Get MarTech! Keywordinsights.ai for trending keywords in search.

Marketing 110

Marketing Machine Learning Audience MarTech 110

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. .”

Impressions 110

Impressions MarTech ROI Entertainment 110

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Aircall’ s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction. Get MarTech! In your inbox.

MarTech 119

MarTech Conversion Marketing Advertising 119

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The Real Story’s Tony Byrne has much more to share on this topic below. Could the same concepts apply for inputs and outputs from your martech stack? “On Is FLoC switching from cohorts to topics? .

Retail 122

Retail MarTech Entertainment Ad Targeting 122

Martech

JANUARY 20, 2022

Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business : Attend MarTech , online March 29-30, 2022, for FREE. Check out some of the critical marketing topics you’ll explore this spring at MarTech, including…. and loads more.

MarTech 123

MarTech Marketing 123

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Get MarTech! The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech. Year’s end is the perfect time to review all the lessons learned in the last 12 months. Today: CRM. In your inbox.

Machine Learning 107

Machine Learning MarTech Conversion Marketing 107

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Get MarTech! The post 2023 in review: Our 10 top articles on email appeared first on MarTech. Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. In your inbox.

Conversion Rate 107

Conversion Rate Conversion eCommerce Communications 107

Martech Series

JANUARY 6, 2023

Marketing Technology News: MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village. Failing to arouse interest in your core brand theme and topics. Well, this is one of the trickiest parts to create a whitepaper – choosing an interesting topic. Your language tone is incorrect.

Marketing 111

Marketing Audience MarTech 111

Martech Series

SEPTEMBER 7, 2022

The contest was organized around five business topics, with five teams competing per topic. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Named Winner of Oracle GenO Innovation Projects Competition appeared first on MarTech Series. Director of Product Marketing at Mailchimp. The post Arti.AR

Healthcare 95

Healthcare Audience MarTech Conversion 95