Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 75

Advertising Cookies CPM Retargeting 75

Digital Remedy

OCTOBER 19, 2022

But this huge growth in listenership isn’t the only reason more and more advertisers are making the jump to digital audio. According to a recent study conducted by Audacy , audio impressions carry significant weight with consumers. Digital marketers know all about the struggle that comes with ad blockers.

Advertising 105

Advertising Audience Retargeting Media 105

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 67

Advertising Marketing Fashion Entertainment 67

Basis

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 68

Education Marketing Audience Retargeting 68

Basis

JANUARY 10, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 83

Education Marketing Audience Cookies 83

MNTN

OCTOBER 6, 2023

And how will their messaging perform on an audio-centric channel that’s often put on for background for listening but never actively watched? The Challenge For Marketers If you’re a current CTV advertiser, at this point you’re probably thinking: isn’t Spotify an audio-centric channel? What’s Next in the Queue?

Advertising 52

Advertising Video Ads Retargeting Audience 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

NOVEMBER 10, 2022

Lowe’s created digital ads for Instagram and TikTok using trending audio and channels to drum up interest in the festive holiday season online with out-of-home advertising. Lowe’s is working with Wyndham Hotels and Resorts to attract millennial holiday shoppers just in time for this season’s return to travel.

Retargeting 62

Retargeting Video Ads Advertising Marketing 62

PrograMetrix

JULY 7, 2021

Yet, with all the positive changes and growth in the industry, MSOs still face challenges operating and marketing their businesses. Facebook, Instagram, Google, and other digital marketing platforms are often the go-to online marketing solution. Market Your Cannabis Brand with Compliant Programmatic Advertising.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

MNTN

MARCH 18, 2024

Brands across the globe are developing marketing strategies for a competitive consumer market, which makes the quality of your ad creative more important than ever before. Now, marketers have to view it as an essential part of their video marketing strategy — because it is. Learn more and sign up for early access here.

Audience 52

Audience Retargeting Conversion Marketing 52

Digiday

JULY 28, 2022

Like a number of other brands once reliant on digital performance marketing tactics, Fuzzy is beefing up its media mix, looking at alternative marketing channels like direct mail as data privacy regulations have muddied advertiser data options. As the brand grows, they’re looking to boost awareness via marketing.

Healthcare 60

Healthcare Retargeting Brand Awareness Communications 60

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

Basis

JUNE 3, 2022

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. The questions marketers must ask are: why am I using this tactic? Looking for more programmatic training?

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

PrograMetrix

JUNE 9, 2021

The CBD market has been a hot topic over the last several years, with experts projecting astronomical growth. The market didn't meet its 2020 projection, but it still greatly expanded. Additionally, brands sometimes feel pressure to use obscure messaging in their ads and employ "tongue in cheek" language to market their products.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Couple this with the complexity of today’s digital marketing landscape, and it can be downright overwhelming.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

InMobi

AUGUST 7, 2020

This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020 , according to eMarketer. is expected to spend 75 minutes a day on average using mobile audio media. This is hardly surprising, as they have become one of the biggest and most well-known audio apps in the country.

Retargeting 52

Retargeting Media Audience Marketing 52

MNTN

SEPTEMBER 8, 2022

To help travel brands navigate this exciting—and lucrative—post-COVID wave, MNTN and Worldwide Business Research interviewed senior travel marketers to see what they’re strategies they’re using to find success. The COVID years forever changed a lot of our behaviors as both marketers and consumers. back to their CTV ads. The result?

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Smart-Hub

AUGUST 2, 2022

Also, White Label helps to focus solely on the development of your company and not invest resources in marketing and promotion. Also, our digital marketing problem-solving skills and abilities will help your advertising campaigns run correctly, efficiently, and on time. Let’s see how it works and why you need it.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Retargeting Display Ads : Retargeting ads are nothing but a form of remarketing.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Basis

JUNE 28, 2023

Sure, digital audio may be getting more airtime these days (it is digital advertising’s fastest-growing category , after all), but AM/FM radio is still a force to be reckoned with in the audio world. of total audio ad spend. Broadcast Radio’s Place Within an Omnichannel Campaign “Okay, cool,” some marketers might say.

Retargeting 52

Retargeting Conversion Audience Media 52

Basis

MAY 27, 2022

The American auto market has always been driven by emotional purchases: you see a car that you love; you drive it off the lot the same day. These circumstances raise two big questions for auto marketers : First, how do you advertise for products that are in dwindling supply? Automotive Marketing in the Current Landscape.

Marketing 67

Marketing Retail Audience Retargeting 67

Basis

MAY 29, 2023

From shifting consumer habits to rapidly evolving technologies, there’s a lot for travel marketing teams to juggle. Below, we outline six marketing challenges in the travel industry today as well as the strategies teams can use to address them. Let’s dive in. Which leads us to our next challenge… 3.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Basis

NOVEMBER 29, 2022

And though having strong creative might seem like a no-brainer for marketers, in today’s complex digital media environment (not to mention tumultuous economic state ), it’s easy for other parts of a campaign to take precedent. That includes smartphones, CTV, OTT, social media, digital audio, and more. Talk about information overload!

Marketing 75

Marketing Machine Learning Retargeting Audience 75

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 8, 2023

Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform. to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Programmatic audio is on the rise as it can quickly maximize revenues for podcasts and all kinds of streaming apps and digital radios. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

OCTOBER 26, 2022

We’ll cover the growth of retail media over the past few years, the challenges it presents, and how marketers can incorporate it—without throwing their existing strategies out the window. Here a few key drivers: Advertising through retail media networks allows marketers to reach consumers when and where they’re in a shopping mindset.

Retail 85

Retail Media Advertising Retargeting 85