Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. Understood?

Retargeting 80

Retargeting Retargeting platforms Conversion Rate Conversion 80

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Banner Flow

DECEMBER 7, 2016

Retargeted ads. We’ve written a lot about retargeting, and with good reason. If you want a more detailed look at what retargeting is, you can read about it here , but in basic terms, you’re showing ads to users based on their behaviour on your website. It just allows you to show your audience highly targeted and relevant ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52