VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. How we learn from research and implement the findings will be a key driver of value for clients.”.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

MAY 7, 2024

And we’re happy Kargo is becoming a key part of this story of success.” Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. We could never do it alone. “We plan to bring more formats to VIDAA soon.

Manufacturing 64

Manufacturing Banner Display Advertising Audience 64

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. What’s The Difference Between Programmatic And Display Ads? Placements. Google AdMob.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

DECEMBER 19, 2023

And don’t get us started on Beyoncé’s Renaissance tour or Taylor Swift’s Eras tour, both of which were as in as #GirlDinner on TikTok. Practically equal in their popularity: The following Basis blog posts, which, thanks to your viewership, proved they have a ton of rizz. How Will AI Shape the Future of Digital Advertising?

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

MNTN

AUGUST 25, 2023

Some of the biggest players are rolling out additional features to alleviate buyers’ concerns, or in other cases, to consolidate their adtech infrastructure altogether. In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Early adopters are one sign.

Manufacturing 98

Manufacturing Media Advertising Audience 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. AdTech streamlines the ad buying and selling process as it becomes more complex with competition. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

MAY 1, 2024

The company highlights that built-in user data as a key differentiator for Telly. But Lawrence notes that high usage rates prompted Telly to launch its advertising business ahead of schedule, and now has integrations with all the major programmatic players. “Nothing scales faster than free,” he says.

Manufacturing 64

Manufacturing Advertising Media Agency 64

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The result: programmatic in-housing. What forms can programmatic in-housing take? But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

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Agency Media Finance Demand Side Platform 52

Martech Series

JULY 14, 2022

Based in New York, Loria, Lawlor, and Rouser will serve as key members of the FreeWheel Executive Leadership team and invest in FreeWheel’s people, clients, software, and services to serve as the connective tissue within the video advertising ecosystem and provide global technology solutions for the future of TV advertising. Katy Loria, U.S.

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MarTech Media Communications Advertising 98

Digiday

DECEMBER 15, 2022

In the never-ending search for more efficient and effective advertising, it’s no secret attention metrics have taken root as a viable option for buyers and demand-side players. Its proponents tout its ability to secure better outcomes and generate more efficient buys.

Demand Side Platform 50

Demand Side Platform Machine Learning Advertising Media 50

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. Google AdSense, a prime player, seamlessly integrates ads into various websites, granting businesses unprecedented visibility. The ad buying process is now swift and streamlined.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

RevX

MAY 5, 2022

On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way. The world of mobile programmatic moves quickly and has numerous moving parts. Why do we need transparency in mobile advertising? What’s holding advertisers back? is assessed.

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ROI Demand Side Platform A/B Testing CPM 52

Clearcode

SEPTEMBER 29, 2022

VHS: Viewers can watch TV content on VHS tapes via a VHS player. DVDs: Viewers buy or rent TV shows and movies on DVD. Advertising has played a key role in helping various forms of media monetize their content and audiences, from newspapers and magazines to websites and mobile apps. The streaming services landscape. 1996: DVDs.

Advertising 52

Advertising Media Audience Conversion 52

VideoWeek

JULY 21, 2022

Buyers, amidst their reassessment of measurement strategies, are grabbing these data points with both hands, making them a key part of the buying and measurement process. Now just over a year later, Djazmi says attention metrics play a major role across Mediahub’s media buying. It’s part of all of our digital buys,” said Djazmi.

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Viewability Agency Impressions Clickbait 122

Ad Beat

MARCH 6, 2024

percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% In addition, TripleLift elevated Sonja Kristiansen and Kama Ostoya to officer-level positions. The Native Leader. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech

OCTOBER 5, 2023

Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 100

Retail Media eCommerce GDPR 100

Ad Monsters

FEBRUARY 26, 2024

Before investing in premium video, advertisers should be able to distinguish what inventory is most relevant to their specific audience and ensure that what they’re buying is fully transparent and brand-safe. Prioritize Premium Video It’s all about quality content and brand safety in today’s landscape.

Media 59

Media Cookies Audience ROI 59

Basis

JANUARY 11, 2023

As we start building towards that through 2023, there are three key trendlines for advertisers to watch: Premium ad placements remain crucial. Programmatic advertising is the bread and butter of any political team—92% reported it was an important component of their 2022 campaigns. The growing importance of connected TV.

Real Estate 52

Real Estate Marketing Audience Advertising 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Digiday

OCTOBER 25, 2022

Instead, the results of its programmatic transparency study aren’t expected to be made public until next year. The frustratingly, drawn-out timeline is typical of a sector of the industry that high-profile marketers have labeled “murky at best” despite the meteoric rise of programmatic media trading in recent years.

Ad Tech 67

Ad Tech Demand Side Platform Non-Profit Viewability 67

Martech Series

OCTOBER 6, 2022

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. seconds vs. Lumen’s 1.5-second second benchmark.

Viewability 87

Viewability Audience Entertainment GDPR 87

Flashtalking by Mediaocean

MARCH 31, 2022

This will help advertisers save costs by reducing the need for video assets in multiple formats, and overall, the increase in standardization will make the transition of ad dollars from linear TV to CTV, as seamless as possible—one of IAB Tech Lab’s key objectives. Ad spend in CTV channels is on the rise.

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Fill rate Ad network Viewability Video Ads 52

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The result: programmatic in-housing. What forms can programmatic in-housing take? Exploring the Rise of Programmatic In-Housing. So, just how has the in-housing trend evolved to date?

Agency 61

Agency Media Demand Side Platform A/B Testing 61

InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). This file can then be accessed by buyers, most commonly using a crawler.

Demand Side Platform 52

Demand Side Platform Ad network Advertising 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? This is the advertising world’s equivalent to buying on a stock exchange like NASDAQ.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Or are they? There are those in the industry who believe all the chatter around disintermediation is overblown.

Header Bidding 52

Header Bidding Demand Side Platform Ad Tech Agency 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. What in the World Is Programmatic Ad Buying?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Steve’s Encore added a key analytical component to the product story. ” And he recounts the progressive moves both players have made over the past 8-10 years to remove identifiers, data sources, search- and display-results data and more from the independent ad measurement industry, thereby advantaging their own businesses.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. Keep reading if you’re eager to take charge of your ads revenue and find practical solutions for revenue fluctuations in programmatic advertising. while news services, on the other hand, experience declines on weekends.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. It is not surprising, as there is an increasing preference for CTV over linear television.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. Is it about automation?

Viewability 52

Viewability Marketing Banner Rich Media 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

Agency 52

Agency Media Non-Profit Retail 52

Smart-Hub

DECEMBER 22, 2023

From navigating the intricacies of programmatic advertising to understanding the impact of emerging technologies such as artificial intelligence, we aim to equip our readers with a comprehensive understanding of the AdTech landscape. AdTech solutions are the main drivers of progress in the digital marketing world today. What is Ad Tech?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising.

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Media Cookies Entertainment Agency 52