AdPushup

FEBRUARY 7, 2023

Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a keen observer of the ad tech industry and are involved in its operations, you may have encountered the concept of a private marketplace (PMP).

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VideoWeek

APRIL 25, 2024

One has come about more recently with the explosion of CTV, and it’s that convolution of the marketplace, that sort of long tail that we now have within the CTV advertising world. The industry has been crying out for more cross-channel measurement within video for a long time.

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Digiday

FEBRUARY 1, 2024

But they can’t do that work in a silo — which is why the need for end-to-end testing was a major emphasis among the industry executives who attended the Interactive Advertising Bureau’s Annual Leadership Meeting this week. Continue reading this article on digiday.com.

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Digiday

DECEMBER 21, 2023

Regardless of whether that’s fair, it’s the reality that these so-called alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty — which the marketing industry is still wading through in hopes of reaching more fertile marketplaces in 2024.

Media 83

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VideoWeek

APRIL 8, 2024

Meanwhile the next phase for the sector will be characterised by collaboration, helping to build industry standards and best practices. This evolution will help to lift the CTV marketplace from being considered “emerging media” and into maturity.

Media 52

Media Audience Advertising 52

Ad Monsters

MARCH 28, 2024

In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what’s going on behind the curtains, and James Rosewell does just that. Recent actions by the US Department of Justice and the EU signal a coordinated effort to address antitrust issues in the tech industry.

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Martech Series

JULY 14, 2022

Sendoso , a B2B industry leader in corporate gifting and sending platforms, proudly announces the addition of eighteen new marquee vendors to their continually expanding marketplace this summer. I’m so happy that we keep introducing new vendors into the marketplace. Fountain Gifts (U.S.): Sunday Golf (U.S.):

Fashion 91

Fashion MarTech Cookies Impressions 91

Martech Series

SEPTEMBER 20, 2022

A privacy-first approach to block sensitive location data in the Kochava Collective marketplace. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced Privacy Block from the Kochava Collective, the world’s largest independent mobile-first data marketplace, is now available.

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Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

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Machine Learning Media Advertising Retail 111

Ad Monsters

JANUARY 8, 2024

2024 is shaping up to be a crazy year for the advertising industry. MFA is the newest catchphrase in the industry. MFA is such a complex issue, that I think the Industry will only be able to trim the most egregious edges of MFA. I venture to say that the advertising industry is one of those industries that is too big to fail.

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Martech Series

FEBRUARY 15, 2023

Bloomreach , the world’s #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing automation categories against industry competitors. G2 is the largest and most trusted software marketplace, used by millions of people annually to make smarter software decisions based on authentic peer reviews.

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A/B Testing Marketing ROI MarTech 82

Martech Series

FEBRUARY 9, 2023

B2B Ecommerce Market Report delivers an exclusive look at the latest B2B ecommerce sales and performance data and includes expert analysis on rising trends, tips to weather major challenges, interviews with key industry leaders and a clear picture of what lies ahead for B2B ecommerce. billion in 2021 • B2B marketplace sales exploded to $112.0

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eCommerce Manufacturing MarTech Marketing 87

Martech Series

JULY 22, 2022

Crypto Asset Rating (CAR INC) is proud to announce that its white-label NFT marketplace is now ready for multi-niche usage. Businesses… US-based fintech company, Crypto Asset Rating (CAR INC) is proud to announce that its white-label NFT marketplace is now ready for multi-niche usage.

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Martech Series

DECEMBER 14, 2022

IAB Expands Senior Team Naming Jack Koch Senior Vice President, Research & Insights, and Chris Bruderle as Vice President, Industry Insights and Content Strategy. In addition, IAB announced the evolution of Chris Bruderle’s role as Vice President, Industry Insights and Content Strategy.

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Education Ad Tech Media MarTech 82

Martech Series

FEBRUARY 9, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its email and SMS service platform SendCloud has recently passed the tests and reviews of Amazon Web Services and officially launched on Amazon Web Services Marketplace (“AWS Marketplace”).

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MarTech Marketing Advertising 76

Digiday

NOVEMBER 12, 2023

intensifying competition), plus an overall softening of the media market — albeit this issue faces the entire industry. Now, let’s look at the report cards of the leading media-trading platforms among them to gauge the pulse of the marketplace. Continue reading this article on digiday.com.

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Martech

NOVEMBER 1, 2023

ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better,” Matt Sornson, co-founder and CEO of Clearbit, said in a statement.

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MarTech Marketing 121

Martech Series

NOVEMBER 20, 2022

Combined enterprise value for B2B Marketplaces has been increasing by 3%, and has only seen a 10% drop in venture capital funding, which is significantly lower than other sectors. B2B marketplaces performed well despite macroeconomic headwinds, with significant room for growth as VC funding increases.

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Finance eCommerce MarTech Marketing 52

Martech Series

JANUARY 5, 2023

Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. It is important that the industry moves and considers sustainability in buying decisions. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

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Demand Side Platform Advertising Media Impressions 90

Exchange Wire

JUNE 24, 2022

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [.].

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Chief Martech

JULY 17, 2022

It’s a top 5 theme of this decade in martech: platforms, networks & marketplaces. But the factor that most marketers agreed on was integration. ” Increasingly, the martech industry — and the SaaS universe more broadly — have taken this to heart. 73% of them have an in-app marketplace.).

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MarTech Marketing ROI SEO 110

Martech Series

AUGUST 23, 2022

CXera , in conjunction with content from our customers and partners is proud to announce the immediate availability of CXera Marketplace, a community dedicated to enable great customer experiences. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

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Banner Education MarTech Marketing 84

Martech Series

NOVEMBER 4, 2022

The move represents the first step in establishing industry-wide standards around enforceable royalty payouts. The subject of creator royalties has bubbled to the surface of late as numerous non-fungible token (NFT) marketplaces opted to make royalty payments optional — or remove them altogether — in an effort to compete on fees.

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MarTech Marketing 90

Martech Series

SEPTEMBER 1, 2022

The organization is dedicated to empowering women to lead and succeed in the healthcare supply chain industry. PWH provides a national voice and progressive leadership for women in healthcare products manufacturing and delivery industries. Marketing Technology News: OpenStadium Set to Make Shockwaves in Web3 and the NFT Marketplace.

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Healthcare Manufacturing Education MarTech 90

VideoWeek

FEBRUARY 6, 2024

The AOP asked the digital publishing industry about their attitudes to different challenges and opportunities facing their businesses, including cookie deprecation, generative AI and sustainability. ” The study additionally assessed the industry’s progress on environmental, social and governance (ESG) goals. out of 10.

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Digiday

NOVEMBER 8, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

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Retail Media Marketing 88

Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry.

Entertainment 78

Entertainment Machine Learning MarTech Conversion 78

Martech Series

JULY 7, 2022

Customers benefit from a simplified procurement process through AWS Marketplace with flexible payment terms, consolidated billing, enterprise discounts and more. With the listing of BeyondTrust products in AWS Marketplace, BeyondTrust is reimaging their approach to customer engagement.

eCommerce 94

eCommerce MarTech Marketing 94

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. The company sells ads for about 100 top podcasts through a global private marketplace. Why we care. They have a monthly U.S. audience of 25 million, with 100 million monthly downloads.

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Non-Profit Advertising Ad Inventory MarTech 123

VideoWeek

NOVEMBER 6, 2023

The industry has seen a surge of Made for Advertising sites in recent months, with the majority of brands not realising they are appearing alongside MFA content. In this interview, Beecroft also discusses Yahoo Backstage, the company’s MFA-free marketplace with a focus on premium CTV inventory. Filmed at TV Rise 2023 in Florence.

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Advertising 65

Martech Series

DECEMBER 5, 2022

Mascherano teams up with SaaSGo to get his own NFTs and marketplace. SaaSGo, a leading decentralized Web3 SaaS platform, has announced that Argentinian football legend Javier Mascherano is appointed asGlobal Brand Ambassadorand will create his own exclusive NFTs and NFT marketplace on their platform. Exclusive NFTs and NFT marketplace.

Entertainment 88

Entertainment MarTech Marketing Media 88

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The post Zeta becomes first marketing platform to join the AWS marketplace appeared first on MarTech. We wonder whether other marketing suites will follow the same route. Processing.Please wait.

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Marketing MarTech Data Management Platform 104

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. It has created some fragmentation in the marketplace and forced agencies to figure out how best to spend client ad dollars in the growing space.

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Martech Series

JULY 14, 2022

Last week, Siemens announced the launch of their Xcelerator Marketplace featuring Sustaira’s Sustainability and ESG application platform. This Xcelerator marketplace is part of Siemens Xcelerator Program, an open business digital platform. The partnership signifies an important impact to Sustainability across all industries.

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Information Technology MarTech Retail Conversion 85

Digiday

SEPTEMBER 14, 2023

Globally, the publishing industry is contending with diminishing revenues. Over the last six years, the global ad marketplace for print has halved. Over the last six years, the global ad marketplace for print has halved.

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Ad Tech Agency Media Advertising 88

Exchange Wire

MAY 3, 2023

Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [.]

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Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. eCommerce is one of the industries that grew exponentially during the pandemic. Experts also predict that the industry will continue to grow by 8% every year. .

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eCommerce Machine Learning Healthcare Food 92