Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The next standout nominee is Barkley for Best Use of YouTube with its innovative approach to promoting Motel 6.

Brand Awareness 87

Brand Awareness ROI Impressions Audience 87

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 115

Marketing Finance Cookies Impressions 115

Martech

NOVEMBER 10, 2023

It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal. This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Bottom line. Benefits include: Understanding Value and Operations.

MarTech 115

MarTech ROI Cookies Marketing 115

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Promoting an innovative culture.

MarTech 116

MarTech Conversion Rate eCommerce Conversion 116

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

eCommerce 107

eCommerce MarTech Retail Fashion 107

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. However, to remain competitive, keeping pace with these innovations is crucial.

MarTech 81

MarTech Machine Learning eCommerce Marketing 81

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The next standout nominee is Barkley for Best Use of YouTube with its innovative approach to promoting Motel 6.

Brand Awareness 75

Brand Awareness ROI Impressions Audience 75

Digiday

NOVEMBER 20, 2023

Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation.

Agency 87

Agency Media Marketing 87

Basis

JANUARY 26, 2024

Since those early years, the evolution of New Year’s resolutions has maintained one commonality: future improvement. What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns? In the past, marketers were nervous to advertise on novel channels due to a bit of a “Wild West” ad supply stigma.

Advertising 78

Advertising Marketing Cookies Impressions 78

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. I am trained with MarTech content.

Marketing 138

Marketing Native Advertising SEO MarTech 138

Martech Series

JANUARY 12, 2023

Jscrambler , a leader in client-side web security, has been named a winner in the 2023 BIG Innovation Awards, presented by the Business Intelligence Group. Jscrambler’s Webpage Integrity (WPI) solution has been recognized among global technology organizations whose innovative approach or product has caused market disruption.

MarTech 95

MarTech Marketing 95

Martech

APRIL 19, 2024

The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. This approach respects individual rights, supports innovation and enables a competitive marketplace.

Machine Learning 110

Machine Learning Media Advertising Retail 110

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) In this golden age of marketing technology, marketing automation is the godfather.

MarTech 115

MarTech Marketing Audience 115

Martech Series

FEBRUARY 28, 2023

The widespread adoption of blockchain technology has provided an unprecedented level of security and reliability for digital asset management. To address this gap, DogAI , a new AI protocol on blockchain, has been developed to improve digital asset management.

MarTech 75

MarTech Marketing 75

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 119

MarTech Audience Conversion Marketing 119

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 113

MarTech Marketing ROI Information Technology 113

Martech Series

JANUARY 31, 2023

The new role was created to build upon the company’s growth and bolster its marketing innovation strategy AdAdapted , an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing.

Marketing 86

Marketing Retail Communications MarTech 86

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Analyze the data to identify areas for improvement and make data-driven adjustments to optimize your campaigns.

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Identify key people resources and skills needed to manage AI technologies. Intelligently research the right AI technologies for your company.

MarTech 104

MarTech Marketing 104

Martech

MARCH 13, 2024

Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work. AI is just the next phase of technological advancement. Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled.

MarTech 121

MarTech Marketing Audience Agency 121

Martech Series

MARCH 1, 2023

ProcessMaker , a leading low-code workflow automation platform, is pleased to announce the appointment of Alex George as the new Chief Product & Technology Officer for its product and engineering teams. Prior to Speechlabs, he was responsible for the Business Process Outsourcing (BPO) consulting and technology division of iGATE.

MarTech 91

MarTech Media Marketing 91

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc.

Affiliates 89

Affiliates MarTech Communications Marketing 89

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Since April, MarTechBot has engaged in over 600 conversations with marketers. Would it be useful? Did anyone care?

Conversion 109

Conversion MarTech SEO Marketing 109

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.

Media 74

Media Machine Learning Healthcare Impressions 74

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails. Let’s focus on one important digital marketing element: a company’s website.

Machine Learning 115

Machine Learning MarTech Marketing Agency 115

Martech Series

JULY 28, 2022

The SaaS Awards, which focus on recognizing excellence and innovation in software solutions, are a sister program to the Cloud Awards, which recognized Domo’s low-code data app platform as the Best Cloud Business Intelligence (BI) or Analytics Solution in 2020-2021. – Daren Thayne, Domo’s chief technology officer.

MarTech 81

MarTech Audience Marketing 81

Martech Series

FEBRUARY 27, 2023

The inaugural IDC MarketScape study assesses the cloud integration software and services (also referred to as iPaaS) market among 12 select vendors and evaluates the strengths of their offerings. The report also notes, “Customers report strong satisfaction with Boomi, as evidenced by strong renewal rates from existing customers.

MarTech 91

MarTech Marketing 91

Martech

NOVEMBER 3, 2023

For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

ROI 113

ROI Communications Marketing MarTech 113

Martech Series

NOVEMBER 15, 2022

We continue to innovate, and improve the overall experience for our users.”. We continue to innovate, and improve the overall experience for our users. ”. Marketing Technology News: ibex Named One of The Best Places To Work for Women 2022 in Central America and Caribbean. The support is exceptional.”

Marketing 88

Marketing MarTech Video Ads Agency 88

Martech Series

JANUARY 31, 2023

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced it will deploy the automated ChatGPT (Chat Generative Pre-Trained Transformer) from OpenAI as a tool for enhancing personas and persona-driven campaigns for its clients.

Machine Learning 82

Machine Learning MarTech Marketing Advertising 82

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Martech Series

MARCH 6, 2023

Partnership between conversational AI technology company and innovative event provider will enhance engagement and entertainment for European audiences. CodeBaby’s avatars can be used to improve engagement, provide personalized service, and increase customer satisfaction. CodeBaby, Inc.

Entertainment 81

Entertainment Conversion Audience Education 81

Martech Series

FEBRUARY 8, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it will utilize ChatGPT’s technology to enhance JPush, its push notification solution.

Click Through Rate 75

Click Through Rate Conversion MarTech Marketing 75

Martech Series

JUNE 29, 2022

ChannelVision Magazine has recognized IntelePeer, a leading Communications Platform as a Service (CPaaS) and communications workflow automation provider, as a winner in the 2022 Visionary Spotlight Awards for Top Innovation. The annual VSA competition highlights both channel and service provider innovation in communications.

Communications 89

Communications MarTech Marketing Media 89

Martech Series

FEBRUARY 14, 2023

teams to improve the platform. MVP program recognizes the most active members of the community who are passionate about innovation, improvement, and user experience. and the community to drive innovation and improvements in the platform.” Marketing Technology News: Games Industry M&A is Still Booming.

Education 82

Education MarTech Marketing 82