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What’s Old is New Again in Digital Advertising

Basis

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

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The greatest hidden cost to marketing success: Ineffective communication

Martech

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. So, sit back as we figure out the best marketing automation tools together! What is a Marketing Automation Software? No fluff, just the goods!

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Alternative market. Why HubSpot?

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What Is Marketing Attribution and How Does It Work?

MNTN

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

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How to Make Marketing a Habit (Not an Afterthought) in 2021

Spoton Digital Media

We find marketing efforts to feel fluid, with room for creative adjustments based on frequent collection of new data points. While many factors can lead to ineffective marketing, consistency can be attributed to great marketing. If you want to see real results, marketing can’t be an afterthought.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.