Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? The 300×250 ad unit.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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Video Ads Header Bidding Fill rate Click Through Rate 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. RMNs can help close the gap between consumers seeing ads and actually buying a product.

Viewability 52

Viewability Cookies Retail eCommerce 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

Advertising 100

Advertising Video Ads CPM Viewability 100

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

RevX

MAY 5, 2022

This article discusses advertisers’ need for transparency and the best ways to navigate the advertising ecosystem. Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. But what is holding them back from demanding transparency? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Let’s dive into what these terms mean. So which option is right for you? What is a DSP Anyway? That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

The discussions were conducted under Chatham House rules, meaning Digiday can share what was said while maintaining the executives’ anonymity. But it’s always, who knows?”. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media.

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Media Cookies Conversion Rate Affiliates 59

Monetize More

OCTOBER 4, 2022

I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JULY 21, 2016

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Don’t bring your desktop mindset to mobile programmatic: be truly mobile capable Mobile is different.

Banner 52

Banner Viewability Impressions Audience 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Lemonads

DECEMBER 2, 2020

If you want to drive results by achieving traffic , move consumers from awareness to action, or control and monetize your content on the open web , the Nativo advertising platform might be the right fit you’ve been looking for! So, let’s check out some of Nativo’s Ads and see what they’re talking about!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Brid.tv

APRIL 19, 2024

That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. However, it’s up to publishers to know how to utilize these metrics to best optimize their strategies. most optimal placements, most favorable ad formats , relevancy, etc.).

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? By the end of the day, you may find yourself investigating to determine the root cause of the irregularity. Especially mid-market publishers find it almost impossible to increase page RPM consistently.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

DECEMBER 21, 2022

With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites. An essential factor in all of this is the publisher Ad Stack. If you haven’t checked your page speed, now is the time to do so. 1 – Look at last year’s data.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

VideoWeek

MAY 10, 2023

While both businesses measure attention, TVision’s technology specialises in TV and CTV advertising, whereas Lumen focuses on desktop and mobile. But this throws up a big question – is attention paid to a TV ad worth the same as attention paid to a YouTube ad? TVision does a similar thing, but for TV.

Impressions 64

Impressions Viewability Media Audience 64

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Table of Contents.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

InMobi

DECEMBER 18, 2018

For many app publishers and mobile marketers, we have exciting news. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. GET SDK So far, OM SDK reaches more than 2 billion mobile devices across the globe. ” What is the OM SDK?

Viewability 52

Viewability Impressions Audience Advertising 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. In cases where a user doesn’t scroll down, ads that are below-the-fold will never load, and there will be fewer ad requests. As a user navigates from one page to another, the leaderboard will have higher viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? Example 1: you pay a well-known Instagram blogger for a post promoting your product. This is not programmatic.

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Advertising Ad Exchange Banner Header Bidding 40

Monetize More

DECEMBER 28, 2022

I’m sure you must have heard about the Display Luma. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

AUGUST 30, 2022

What should we watch tonight? What used to be a simple question (it’s 8:30 p.m. For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Work With Us What Is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Ad Monsters

OCTOBER 7, 2022

There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. Industry link-ups are key to survival in a time of fluctuation and persistent change. Linear, Still the Leader.

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Pop-Up Audience Ad Tech Media 61

VideoWeek

JULY 21, 2023

In this week’s Week in Review: Ads are no longer Italian TV’s primary revenue stream, Publicis outlines AI’s role in CTV, and Netflix looks for ways to boost its ad business. percent respectively) from 2021, while ad revenues dropped from 38.5 The revenues came mainly from subscriptions (39.1 percent and 23.5

Retail 52

Retail Agency Media Impressions 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. However, knowing which among these best coincides with a publisher’s needs is paramount to having consistent revenue. So to help, we decided to single out some of the best video ad networks out there for publishers.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 25, 2022

If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. These platforms enable publishers to access ad demand and sell their inventory seamlessly. And if you’d like to skip straight to our top 5 list, you can do so from the table of contents below.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Carousel ad.

CPL 98

CPL Retargeting ROI Click Through Rate 98