Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. As mobile usage continues to soar, effective in-app advertising remains a cornerstone of successful mobile marketing strategies.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 54

Clickbait Advertising Ad Tech Demand Side Platform 54

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How the DSP will assure brand safety?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. They pay more than the buy side. I think the market is a little inflated. A lot of retail media networks come into play.

Media 54

Media Cookies Conversion Rate Affiliates 54

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 107

Advertising Impressions Demand Side Platform Conversion 107

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Marketing & Data Services : Wunderman, web.com , Reprise Media. Creative Optimization. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Cost per mile means that an advertiser pays for 1,000 ad impressions on different sites (depending on audience settings).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. million views.

Video Ads 52

Video Ads Impressions Viewability Media 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. providing publishers the ability to return multiple ads from a single ad request).

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you. and CTV video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. Track ad viewability – as trackers are placed within the ad tag. Measure ad impressions. Marketers can measure the performance of an ad impression based on clicks and impressions.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52