InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. We applaud InMobi for bringing more mobile inventory to the market.” Billion. “It

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. As mobile usage continues to soar, effective in-app advertising remains a cornerstone of successful mobile marketing strategies.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 69

Ad Tech Demand Side Platform Non-Profit Viewability 69

InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. And in markets like the U.S., For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Add the new user privacy laws to that, and we are looking at a whole new puzzle.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

JULY 8, 2021

Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). For instance, the popular marketplace in Canada called Kijiji is a successful market leader in preferred deals. It should reflect the current market value and demand.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. Indeed, two drivers have nudged this issue into the marketing spotlight: Stakeholders including consumers, investors, and employees increasingly want to see brands do more around sustainability and safeguarding the future of our planet. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

InMobi

APRIL 4, 2019

By automating the advertising insertion and tracking process, programmatic greatly increases the efficiency of marketing campaigns, especially for those looking to work at scale. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. They pay more than the buy side. I think the market is a little inflated. A lot of retail media networks come into play.

Media 59

Media Cookies Conversion Rate Affiliates 59

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

Retail 116

Retail Media Demand Side Platform Viewability 116

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 107

Advertising Impressions Demand Side Platform Conversion 107

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Marketing & Data Services : Wunderman, web.com , Reprise Media. Creative Optimization. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. Header bidding. Let’s get started! and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. providing publishers the ability to return multiple ads from a single ad request).

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. million views.

Video Ads 52

Video Ads Impressions Viewability Media 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The other advertising formats included in the survey are also in demand and relevant, at least because marketers have identified them as a factor that helps the development of programmatic advertising.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. We live in an era where the eCommerce market is booming at a tremendous rate. Today, there are a handful of rich media vendors in the market. Ad Servers offer a variety of features. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This advanced programmatic platform comes with an ad server and dozens of yield optimization tools to help publishers maximize revenue.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52