Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 120

Cookies Marketing Retargeting CPC 120

Automatad Inc.

NOVEMBER 16, 2023

Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. Viewable Rate. Viewable CPM. Creative intelligence unlocks effective planning for your marketing strategy. Planning .

Media 52

Media Viewability CPM CPA 52

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are more efficient than traditional metrics like impressions and clicks. Eventually, you will get high CPM and ad yield.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Basis

JULY 6, 2022

Manual bidding is when a buyer sets the price of how much they are willing to bid on an impression. Generally, the buyer will use historical performance or will manually pull reports each week to assess eCPM, or effective cost-per-thousand impressions. How is Automated Bidding Different from Manual Bidding?

Impressions 71

Impressions Machine Learning CPM Viewability 71

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently. Impression RPM: This is the revenue generated per thousand ad impressions. What Is Page RPM? How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. AI digital hopes to help marketers do just that.

Viewability 64

Viewability CPM Audience Ad Tech 64

Basis

DECEMBER 6, 2022

With 61% of advertisers expecting to see an increase in buy-side budgeting for contextual-based campaigns, it’s important for marketers to understand how this targeting method works, as well as the benefits it offers. Ready to get clear on all things contextual? Let’s dive in: What is Contextual Targeting? Cost-Efficient.

Cookies 65

Cookies CPC CPM Viewability 65

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 98

Advertising Video Ads CPM Viewability 98

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 74

Healthcare Media Advertising CPM 74

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.

CPM 65

CPM Viewability Impressions Media 65

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

MARCH 11, 2024

Verizon for example had 781 impressions served to one person on one MFA website over a one hour period. These sites all also serve over 1,000 ad impressions to a single consumer in a single short duration page view session, have paid traffic acquisitions through Taboola, Outbrain, and other sources, and were confirmed by DeepSee.io

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. A major advantage of the dynamic price floor is that it encourages brands to buy more (or all) of an inventory’s impressions. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

VideoWeek

JUNE 24, 2022

The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. Our partnership with Sky gives us a strong foothold here and in several other markets where we plan to launch Paramount+ this year.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Google ADX.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. We live in an era where the eCommerce market is booming at a tremendous rate. Mobile or desktop ad serving. Video ad serving. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC 52

CPC CPM Viewability Impressions 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66