Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are more efficient than traditional metrics like impressions and clicks. Eventually, you will get high CPM and ad yield.

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Ad Inventory Viewability CPM Video Ads 40

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Viewers can skip them, but if they are engaging and relevant, they can still leave a lasting impression. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. What Is Page RPM? The higher the CTR, the higher the page RPM.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

MobileAds

JANUARY 24, 2021

The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc. The data is then carefully stored for the marketing team to analyze. These could include parameters that are involved in serving the ads, collecting the data, measurements using impressions, clicks, etc.

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Ad Server Rich Media Viewability Banner 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S. MOAT, Integral Ad Science, DoubleVerify).

Viewability 52

Viewability Impressions ROI Rich Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

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Advertising Banner Marketing Rich Media 52

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

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Impressions Conversion Rich Media Ad Server 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. Then this guide is for you.

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Advertising Viewability Video Ads Demand Side Platform 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Fast forward to 2023, when 1.96 billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

FEBRUARY 18, 2016

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Rich Selection of Video Ad Formats. But how do you choose an OTT advertising platform? Google ADX.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

InMobi

SEPTEMBER 13, 2018

The success of any mobile marketing effort rests on the creative. Top KPIs for Mobile Marketing Let’s get into how effective ad creatives are developed. Or are impressions and views the key performance indicator? Not only can users scroll through the ad, but it features a rich media end card as a call to action as well.

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Mobile Ads Click Through Rate Rich Media Ad network 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Knowing how well an ad is performing is key to optimizing ad yield and getting the most out of every impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

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CPC CPM Viewability Impressions 52