Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Viewability 52

Viewability Marketing Impressions Video Ads 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Mobile app viewability is a key differentiator.

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Viewability Mobile Ads Banner Click Through Rate 52

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

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Viewability Video Ads Impressions Advertising 53

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. ” Trust and transparency are core to the foundation of InMobi Exchange. .”

Viewability 52

Viewability Ad Space Impressions Video Ads 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

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Viewability Advertising Impressions Brand Lift 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

illumin

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. The evidence to date has proven otherwise.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6

Viewability 52

Viewability Cookies Impressions ROI 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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Video Ads Ad network Ad Server Ad Inventory 70

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Specifically, he said the company wants to build a “futures market” for CTV inventory. percent annual growth.

Video Ads 52

Video Ads Impressions Viewability Media 52

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Real Estate 52

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. IIG promotes consistency across measurers.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

Marketing 52

Marketing Viewability Video Ads Impressions 52

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

Marketing 52

Marketing Viewability Video Ads Impressions 52

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. You certainly can pack the internet with ads if you want. Estimates are that people encounter “ up to 10,000 ads per day ” – which means it’s not enough for an ad to be SEEN. And the same holds true when we are on our phones.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 98

Advertising Video Ads CPM Viewability 98

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Utilizing reporting tools to assess current video programmatic health. For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.

Ad Server 52

Ad Server Impressions Viewability Banner 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. There has been a whopping 2x jump in mobile gaming ad spends since 2021. growth in advertisers spending on video ad placements on mobile games. In 2021 alone, over 9.33 Sure, but why should brands play?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The real upfront market. This year’s annual TV advertising upfront negotiations may be starting to wrap up, but the upfront market is far from over. “At

Marketing 55

Marketing Viewability Agency Ad Tech 55

Automatad Inc.

NOVEMBER 16, 2023

Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

Basis

DECEMBER 6, 2022

Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment. Consumers are more comfortable with contextual than other forms of targeting, as it’s easy to understand how the ads are served, and feels like less of a privacy violation as a result.

Cookies 65

Cookies CPC CPM Viewability 65

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served? Fast forward to 2023, when 1.96 billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Find the right ad placements and optimize them. What Is Page RPM?

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Header Bidding CPC Click Through Rate Impressions 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience. It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

AdvertiseMint

OCTOBER 24, 2023

It moves beyond the limitations of mobile web ads, allowing advertisers to integrate seamlessly into the user’s experience. They utilize a variety of ad formats, from display ads to video ads, tailoring their advertising strategy to capture the mobile user’s attention effectively.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

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Ad Server Video Ads Pop-Up Viewability 40