Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. The result is that your RPM will decrease as the reader views more pages, but the RPS will increase since the session overall recorded more impressions compared to a user visiting one page only.

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Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

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CPM Header Bidding Ad Space Impressions 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

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Header Bidding Native Advertising Banner Video Ads 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

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Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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CPM Fill rate Impressions CPC 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

DECEMBER 21, 2022

6 – Have a holiday marketing campaign. Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 10 – Create backup ads.

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Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. What Is Page RPM? The higher the CTR, the higher the page RPM.

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Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Track auction performance in real time across your entire header bidding stack.

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Header Bidding Click Through Rate Fill rate Viewability 58

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 19, 2022

However, the marketing and advertising community generally recognizes video ads to be any advertisements served within a video stream. Monetize with outstream ad units for maximum ad viewability. In addition to this, it’s important that your player has advanced monetization options , such as video header bidding.

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Video Ads Ad network Ad Server Ad Inventory 70

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 Google ADX.

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Header Bidding Advertising Ad Exchange Video Ads 82

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

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Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e. are being passed in the bid requests.

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Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability. As a result, you get a good conversion.

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Viewability Header Bidding Impressions A/B Testing 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

JANUARY 23, 2023

Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Cost per mile means that an advertiser pays for 1,000 ad impressions on different sites (depending on audience settings). To bid, win, and pay for impressions, advertisers must submit their campaign budgets to the DSP.

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Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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First-Party Cookies Cookies Header Bidding Ad Tech 66

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Our one-line ad code for the header-bidding implementation is here to the rescue!

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Header Bidding A/B Testing Viewability Ad network 52