Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done. FAQ What Is Video Ad Monetization? So, how can the publishers counter this?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. Here, the ad exchange acts as a marketplace where advertisers engage in real-time bidding (RTB).

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

YieldBird

JUNE 27, 2023

Header bidding For publishers, it is imperative that the chosen Supply Side Platform provides a fast and reliable Header Bidding solution seamlessly integrated with their tags. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Header bidding For publishers, it is imperative that the chosen Supply Side Platform provides a fast and reliable Header Bidding solution seamlessly integrated with their tags. However, publishers should be cautious as not all Header Bidding solutions are created equal.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. The result is that your RPM will decrease as the reader views more pages, but the RPS will increase since the session overall recorded more impressions compared to a user visiting one page only.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

MARCH 20, 2023

This allows you to verify if impressions are firing and accounted for. How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. in the Network tab. in the Network tab. Download it from here.

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Header Bidding Viewability Impressions Ad Click 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

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Header Bidding Native Advertising Banner Video Ads 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

OCTOBER 27, 2020

InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals. returns for every impression opportunity. How often does the bidder return a fill or what percentage of impressions do they bid on?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Brid.tv

SEPTEMBER 30, 2022

This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions. Maximize Viewability With a Floating Video Player. Yes, we do mean literally.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

InMobi

NOVEMBER 23, 2021

Relying on InMobi’s SKAdNetwork (SKAN) compliant supply for attribution, performance advertisers on InMobi Exchange served even more iOS impressions in Q3 than in Q2 – a quarter-on-quarter increase of 35%. UA advertisers leveraged this to drive even more iOS installs.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? And are there any other places where the users engage consistently in the application where you could serve ads and you could increase your impressions per DAU? Are you firing pixel trackers?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 Step 6: Signing up with a Header Bidding Solution.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. What is an Ad Placement? Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Track auction performance in real time across your entire header bidding stack.

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Header Bidding Click Through Rate Fill rate Viewability 58

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. The same 1-second delay decreased the viewability by 2.9%

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

AUGUST 19, 2022

Monetize with outstream ad units for maximum ad viewability. In addition to this, it’s important that your player has advanced monetization options , such as video header bidding. Pros: Not as intrusive Don’t require existing video content Easier audience targeting. Learn More. Join a Reliable Video Ad Network (Or Several).

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Automatad Inc.

NOVEMBER 22, 2023

Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. Ad Refresh refers to the process of serving new ads on the ad spaces to the same impression (user) during the same session based on predefined triggers. But first, let’s start with the basics.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. .

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. trillion bids a day. Yield Optimization Tools. Video Platform Features.

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Header Bidding Advertising Ad Exchange Video Ads 82

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Consider the example below: Bid A = $2.30 Bid B = $1.20 75 Winning Bid ( Bidder A ) will only pay $1.21 , which is one cent higher than Bidder B’s bid. through AdX.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV Managed Ads Service What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e. are being passed in the bid requests.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52