Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. Here, the ad exchange acts as a marketplace where advertisers engage in real-time bidding (RTB).

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. This will convert into higher impression rates and, by extension, higher ad revenue. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio.

Video Ads 66

Video Ads Conversion Rate Fill rate Ad network 66

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? And are there any other places where the users engage consistently in the application where you could serve ads and you could increase your impressions per DAU? Are you firing pixel trackers?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. You will also need to take care of ad viewability.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Consider the example below: Bid A = $2.30 Bid B = $1.20 75 Winning Bid ( Bidder A ) will only pay $1.21 , which is one cent higher than Bidder B’s bid. There is a catch though.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 22, 2023

Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. Ad Refresh refers to the process of serving new ads on the ad spaces to the same impression (user) during the same session based on predefined triggers. But first, let’s start with the basics.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. The same 1-second delay decreased the viewability by 2.9%

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. trillion bids a day. Yield Optimization Tools. Video Platform Features.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In the LiveIntent Exchange, 100% of impressions have nonID associated with them. What kind of data does it use to identify users?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52