Header Bidding Impressions Rich Media Viewability 
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Monetize More
JUNE 8, 2022
RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].
Monetize More
OCTOBER 4, 2022
When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.
Automatad Inc.
JANUARY 26, 2023
Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.
Brid.tv
AUGUST 23, 2022
Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Rich Selection of Video Ad Formats. trillion bids a day.
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