Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Monetize More
JUNE 8, 2022
RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].
Monetize More
OCTOBER 4, 2022
When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.
Brid.tv
MARCH 16, 2023
FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header. They can be static image ads or rich media with interactive elements.
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.
Automatad Inc.
JANUARY 26, 2023
Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads. You will also need to take care of ad viewability. How to do so?
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