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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Ad Stack Prep .

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How to Pick the Best Ad Formats for Your Website

Brid.tv

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. More mobile ad unit sizes to consider.

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What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?