Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. But those problems were just the start as leading advertisers are not just disagreeing with the audit’s concept, but with the investigation methods entirely. a market which is far more scaled, ergo much more complex. For the 2020 study, ISBA and PwC U.K.

Advertising 56

Advertising Ad Tech Impressions Viewability 56

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Taking the time to understand each option properly will allow you to optimize your ads in the best way possible—and get you closer to maximum returns from display advertisements!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Basic digital audio ad metrics include: • Impressions – Total number of ads served. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Mobile video is also evolving as more marketers start to understand the nuances of mobile usage.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

MobileAds

JANUARY 25, 2021

For mobile display advertising , there are some things that an ad server must handle. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. We live in an era where the eCommerce market is booming at a tremendous rate. This facilitates. Uses of Rich Media Ads for Mobile. Image comparison.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. However, the services they provide can vary greatly.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. The Competition and Markets Authority (CMA) is investigating the market power of Apple and Google in mobile browsers and cloud gaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Monetize More

OCTOBER 4, 2022

The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape is also known as the Luma Landscape. How do Agencies fit in the Display Lumascape? Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., Non-viewable impressions.

Advertising 107

Advertising Impressions Demand Side Platform Conversion 107

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52