Impressions, Machine Learning and Manufacturing

Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning

Machine Learning Manufacturing Media Retail

‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.

Marketing

Marketing AutoMobile Machine Learning Manufacturing

LatticeFlow Secures $12 Million to Eliminate AI Data and Model Blind Spots in Computer Vision

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning

Machine Learning Healthcare Manufacturing MarTech

Blue Yonder Recognized as a Finalist for the 2022 Microsoft Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods Partner of the Year Awards

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Awards were classified in various categories, with honorees chosen from a set of more than 3,900 submitted nominations from more than 100 countries worldwide.

Manufacturing

Manufacturing Retail Machine Learning MarTech

The Google anti-trust trial: A deep dive into the details

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’”

Mobile Search

Mobile Search Machine Learning Advertising Manufacturing

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can create a lasting impression on players. For example, a car manufacturer may choose to advertise in a racing game. Performance Optimization: The platform employs advanced algorithms and machine learning techniques to optimize ad performance continually.

Advertising

Advertising Brand Awareness Ad Server Ad Inventory

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

The data also highlighted buyers’ appetite for a multi-currency future when it comes to unified measurement, with 81 percent of TV and video buyers saying they want two or more unified currencies for impression measurement. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising

Advertising Ad Tech Video Ads Machine Learning

Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. When headset manufacturer Plantronics purchased the 1990-founded company, which was first known as Polycom, in 2019, the two newly united businesses changed their name to Poly.

Healthcare

Healthcare Manufacturing Electronics Communications

WEKA Raises $135M to Fuel Hypergrowth and Global Expansion

Martech Series

NOVEMBER 15, 2022

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. However, these workloads demand massive volumes of data and computing power.

Machine Learning

Machine Learning Manufacturing MarTech Impressions

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing

Marketing Machine Learning ROI Cookies

What Is an Ad Exchange?

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. Data Analytics Ad exchanges provide a wide array of sophisticated data analytics tools to advertisers.

Ad Exchange

Ad Exchange Ad Inventory Ad network Ad Space

Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The essence of this model is that vendor partners take turns offering advertising impressions, gradually lowering the price threshold until the impression sells out.

Banner

Banner Pop-Up Video Ads Ad Exchange

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

Digiday

NOVEMBER 29, 2022

Additionally, its primary facility manufactures products using 100% wind and solar power, and the brand pioneered the use of 100% post-consumer recycled PET bottles. billion media impressions. Cruelty Free International has given the brand Leaping Bunny approval, the most rigorous cruelty-free certification available.

Fashion

Fashion Machine Learning Education Manufacturing

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Read more on VideoWeek.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Sky Media Introduces Search Behaviour Targeting, Meta Proposes Consent Changes for Targeted Ads, and WPP Downgrades its Full-Year Forecast

VideoWeek

AUGUST 4, 2023

The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads. “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said.

Media

Media Ad Tech Retail Agency

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. That’s some pretty impressive reach.

Pop-Up

Pop-Up Education Entertainment Audience

12 Types of Interactive Content to Drive Better Engagement

Single Grain

OCTOBER 20, 2020

Pretty impressive. This bike manufacturer wanted to reach customers in a more personal way. 1) Interactive Infographics. Today, 40.2% of marketers say that infographics are the best visual format for audience engagement — more than videos, presentations, and data visualizations. 2) Brooklyn Bicycle Co.

ROI

ROI Conversion Rate Conversion Marketing

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

SEPTEMBER 3, 2019

GoPro is a manufacturer of action cameras that are mostly used in adventure sports. The sophisticated software uses machine learning to improve itself by using data from users’ common mistakes. It also provides explanations of errors so that users can learn, rather than just be corrected. Get A Free Consultation.

Marketing

Marketing SEO Banner Audience

AdTech Trends

Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Trending Sources

LatticeFlow Secures $12 Million to Eliminate AI Data and Model Blind Spots in Computer Vision

Blue Yonder Recognized as a Finalist for the 2022 Microsoft Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods Partner of the Year Awards

The Google anti-trust trial: A deep dive into the details

In-Game Advertising: How to Monetize Game Sites & Apps?

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

Biggest Tech Acquisitions and Funding Highlights from 2022

WEKA Raises $135M to Fuel Hypergrowth and Global Expansion

6 marketing attribution and predictive analytics platforms your organization should consider

What Is an Ad Exchange?

Everything You Wanted to Know About SmartHub in 1 Guide

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

The WIR: Sky Media Introduces Search Behaviour Targeting, Meta Proposes Consent Changes for Targeted Ads, and WPP Downgrades its Full-Year Forecast

Beyond the Blog Post: 21 Inspirational Branded Content Examples

12 Types of Interactive Content to Drive Better Engagement

22 Companies Dominating the World With Content Marketing Campaigns

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