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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

By placing ads in popular games, publishers can create a lasting impression on players. For example, a car manufacturer may choose to advertise in a racing game. While traditional banner ads are a popular option, they can be less effective than other formats such as rewarded video ads or native ads.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The essence of this model is that vendor partners take turns offering advertising impressions, gradually lowering the price threshold until the impression sells out.

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What Is an Ad Exchange?

SODP

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences.

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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. According to BARB, the channel reached 2.5

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

In this blog post I’m going to show you exactly what I mean about the power of content marketing by giving you 22 examples of companies that are dominating the world with awesome content marketing — and what we can all learn from them. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. 1) Neil Patel.

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