Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics.

ROI 89

ROI Marketing MarTech Healthcare 89

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. The post Synup Launches Messenger appeared first on MarTech Series.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

APRIL 8, 2022

Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. trillion by 2025 appeared first on MarTech.

Marketing 118

Marketing Healthcare ROI Retail 118

Martech Series

OCTOBER 7, 2022

By delivering personalized messages and offering to more customers via WhatsApp, the lifestyle digital commerce brand saw a 10x increase in ROI, clocking $500,000 in sales in just a month. Marketing Technology News: MarTech Interview With Anders Rantzau Rasmussen, CCO at Passendo. NoBroker has seen 20x annualized ROI along with a 2.8x

Conversion 81

Conversion Healthcare ROI Communications 81

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 121

Marketing ROI A/B Testing Conversion 121

Martech

JANUARY 17, 2024

Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. Get MarTech! In your inbox.

Communications 100

Communications MarTech Healthcare Conversion 100

Martech Series

NOVEMBER 25, 2022

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. Digital Transformation Across Industries.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 107

SEO Healthcare Finance ROI 107

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. These include pre-built insights for healthcare, automotive, senior care, home services, insurance, and more. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech Series

SEPTEMBER 28, 2022

Boosting ROI of course, but also delivering superior CX through self-service and easy escalation to agents. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Merging our voice solution with ServiceNow’s Virtual Agent Designer provides yet another way to do so. This is uniquely powerful.”.

Healthcare 76

Healthcare Conversion ROI MarTech 76

Martech Series

JUNE 22, 2022

Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. A single connector has a major healthcare organization saving $300K per year from application reconciliation. An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech Series

DECEMBER 7, 2022

Two-thirds (64.6%) of respondents say increasing the return on investment (ROI) from data and analytics investments is critical, with 40% stating that investments to date have not achieved the desired results. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Healthcare 52

Healthcare Information Technology ROI MarTech 52

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Martech ecosystem integration. appeared first on MarTech. Data privacy compliance.

Machine Learning 100

Machine Learning Marketing Conversion SEO 100

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 90

ROI GDPR Healthcare Communications 90

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI. appeared first on MarTech.

Cookies 115

Cookies GDPR Mobile Ads Ad Tech 115

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 9 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 82

Marketing Public Relations Healthcare Media 82

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Get MarTech! The post Top 10 immersive marketing events of 2023 appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 76

Marketing Public Relations Healthcare Finance 76

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Martech

MAY 25, 2023

“There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference. Get MarTech!

Marketing 87

Marketing Healthcare Communications MarTech 87

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.

ROI 118

ROI Machine Learning Conversion Rate GDPR 118

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. The key to overcoming the budget hurdle is to prove ROI – and quickly. How do we know? We recently surveyed 600 U.S.-based

Agency 86

Agency Marketing ROI Communications 86

Martech

MAY 23, 2022

This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). There is the potential to simplify your martech stack and also take advantage of features like chat engagement data to generate relevant ads to get more ROI from your paid ad strategy. Why we care.

Communications 68

Communications Conversion Healthcare MarTech 68

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120