Martech Series

JANUARY 18, 2023

Million Annual Healthcare Communications. Quadient , a leader in helping businesses create meaningful customer connections through digital and physical channels, announces that MTS Logistics has selected Quadient to support its expanding delivery and forwarding services for the healthcare sector. MTS Logistics processes about 2.5

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Healthcare Communications MarTech Marketing 62

Martech Series

FEBRUARY 26, 2023

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success The healthcare industry, the primary target of ransomware Hospitals are ransomware attacks targets for two main reasons. Indeed, the healthcare organizations that paid the ransom recovered only 65% of their data. According to the U.S.

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Healthcare MarTech Communications Marketing 52

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

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Healthcare Agency Advertising Finance 64

The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. Frequently Asked Questions About HIPAA in Digital Health How does HIPAA define a “covered entity”? Why Compliance Matters ?

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Healthcare Electronics Machine Learning 130

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

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Exchange Wire

FEBRUARY 27, 2023

From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. The post “People care about Web3 now.”: Web3’s practical applications are already being felt across various industries.

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Healthcare Finance Education Communications 98

More About Advertising

JANUARY 17, 2022

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Smith’s tirade last week about Unilever being distracted by.

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Healthcare Impressions Advertising Finance 59

Buyer Advertising

MARCH 15, 2023

As 2022 has trickled into 2023, the healthcare industry continues to experience its share of post-COVID recruitment challenges. Staffing shortages and burnout rates remain high, and healthcare worker retention is too low to ensure quality care. Thus, recruitment marketing is now of the utmost importance.

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Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. This second part takes a deep dive into how they went about it. As we all know, the hardest part of embarking on anything new is getting started.

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Healthcare Marketing MarTech 91

Adweek

JUNE 14, 2022

With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. "We We are uniquely positioned at Phillips.

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Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did.

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Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Healthcare Marketing Communications MarTech 93

The Ad Tech Blog

MARCH 12, 2024

Startups can stay updated with HIPAA regulations by appointing a dedicated privacy officer, subscribing to regulatory updates from the Department of Health and Human Services , and joining professional organizations focused on healthcare compliance.

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Healthcare Education 130

More About Advertising

OCTOBER 24, 2018

The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch.

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Healthcare Agency Advertising 45

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Final thoughts This isn’t just news about a company undergoing automation. Get to know Charlie So who is this “Charlie”?

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Pharmaceuticals Healthcare Marketing Conversion 97

Martech

MAY 24, 2022

Resources for learning more about AR and VR. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). The app uses object recognition to provide information about popular attractions like museums, historical sites, and galleries.

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AutoMobile Marketing Healthcare Manufacturing 137

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

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Healthcare Pharmaceuticals Audience ROI 86

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

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MarTech Healthcare Impressions Agency 107

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

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Pharmaceuticals Healthcare GDPR MarTech 85

Martech

APRIL 17, 2024

Q: Anything users like about GA4? Q: What else has changed about GA4 in the past year? A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

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Healthcare Conversion Cookies MarTech 113

Martech

MAY 15, 2024

From there, with the background in marketing and digital, I started thinking about how all of it starts to come together. These are things that people in marketing have been talking about since the beginning of time. So I simplified it and told them about the benefit of using the approach, and a light went on.

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eCommerce Healthcare Conversion MarTech 97

All About Advertising Law

JANUARY 18, 2018

Latner addressed the scope of consent required for a healthcare message made by a covered entity or its business associate, as those terms are defined by the Health Insurance Portability and Accountability Act of 1996 (HIPAA). The text qualified as a healthcare message because Mt. The Second Circuit ruled in favor of Mt.

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Healthcare 40

More About Advertising

JULY 27, 2016

Cheil London is launching a new healthcare division Cheil Health in partnership with independent agency wethepeople London It will be headed up by Cheil chief growth officer Cat Davis (left), who joined from Grey a year or so ago and wethepeople managing partner John Perkins. They will run the operation alongside their current roles at.

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Healthcare Agency Advertising 40

Martech Series

AUGUST 22, 2022

SocialClimb, the leading provider of healthcare marketing software that connects physicians with high-value patients, announces it is now offering Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey collection and submission solutions, including OAS CAHPS, HCAHPS, and CG-CAHPS.

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Healthcare MarTech Marketing 52

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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Healthcare eCommerce Marketing ROI 215

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. These folks are all too familiar with the healthcare system as they navigate procedures that require more care than just a standard visit.

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Pharmaceuticals Healthcare Audience Education 65

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

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eCommerce Healthcare MarTech Marketing 104

Martech Series

AUGUST 18, 2022

Suki, the leader in voice artificial intelligence (AI) technology for healthcare, announced today that it has grown its product team with the addition of two lead executives. I am passionate about the impact products have on people. Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100.

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Healthcare Machine Learning MarTech Marketing 87

Seth Godin

APRIL 10, 2024

I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about a billion dollars a day from individuals. That money goes to great use–for the arts, for healthcare, for education, for countless projects that benefit our communities.

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Healthcare Education 104

More About Advertising

OCTOBER 11, 2022

Healthcare has moved on a bit from keeping you in more or less one piece – preferably alive – and now there’s the conjunction of “health and wellness.” Venerable private healthcare provider Bupa is moving with these time it seems, “redefining the meaning.

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Healthcare Advertising Finance Agency 59

Martech

JANUARY 30, 2024

Businesses, including those in healthcare, collect all kinds of data. Dig deeper: Why marketers should care about consumer privacy With more jobs and daily tasks requiring everyday people to upload and share private information online, data is a driving force in our modern lives. HIPAA enters when a certain class of data is at play.

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Healthcare GDPR Finance MarTech 104

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

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Healthcare Cookies Retail ROI 81

Martech Series

NOVEMBER 9, 2022

Seven out of the top 10 most frequently shared media publications by healthcare executives are trade outlets. With these insights, clients can quickly gauge which topics competitors are talking about, what’s resonating and where there may be whitespace. Private and public companies.

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Healthcare Manufacturing Retail Audience 86

Digiday

DECEMBER 5, 2023

A healthcare brand, the client had gotten nervous about privacy lawsuits popping up in California and decided to stop using all tracking mechanisms, including cookies. Trina Arnett, head of marketing sciences at Butler, Shine, Stern & Partners “I have a client that just pulled all of their [conversion] tags,” Arnett said.

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Cookies Pop-Up Healthcare Conversion 76

More About Advertising

DECEMBER 31, 2021

“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy Italia, dramatising the people forced to leave their homes through war and related factors (over 80 million in 2021 according to Emergency.) Directed by Igor Borghi.

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Healthcare Advertising Agency 84

More About Advertising

FEBRUARY 8, 2023

Media, precision marketing and healthcare were the standout performers with a number of big media wins including L’Oreal and, recently, Burberry. The post Omnicom follows Publicis with strong 2022 organic growth first appeared on More About Advertising. Full year revenue was $14.29bn. Precision marketing.

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Healthcare Media Advertising Marketing 59

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. FLoC and the future of audiences.

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