More About Advertising

APRIL 25, 2017

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. It’s the question on everyone’s mind: How can I navigate the cookieless landscape in a way that lets me provide relevant ads to consumers while protecting their privacy? What Does the End of Third-Party Cookies Mean For Ad Tech?

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Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

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Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

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Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. ” Why we care. ” Why we care. How will it work? Get MarTech!

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VideoWeek

NOVEMBER 28, 2023

Adalytics’ report claims that hundreds of these kinds of questionable websites have had their inventory sold through Google via its ‘Search Partner Network’, a tick box option which lets brands extend their search campaigns beyond Google’s core search product.

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Pop-Up CPC Advertising Ad Click 136

AdExchanger

AUGUST 14, 2023

Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t The post Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Yet, we didn’t need a fortune teller to see this news coming. Well, it’s looking like maybe we weren’t.

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Cookies Ad Tech A/B Testing CPM 72

Martech Series

MARCH 7, 2023

PureCars , the leading customer data and marketing platform for automotive dealers, announced it has achieved 2023 Premier Partner status, the highest tier of the Google Partners program. Google recently recognized the achievements of top-performing digital marketing partners across the globe.

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Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. As more people use voice assistants such as Google Home and Amazon Echo , PPC campaigns will need to adapt to this new way of searching. More personalized PPC ads. can help them ?make

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Machine Learning Mobile Search Conversion Rate Conversion 239

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!)

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VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

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Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. The ads in the mobile app.

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MarTech Education Marketing Agency 132

Digiday

DECEMBER 17, 2023

Having received pushback from ad buyers , YouTube decided to push back its co-viewing ad measurement plans. If you’re not ready, you’re not ready,” said one agency executive. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Agency Media Marketing 89

Exchange Wire

SEPTEMBER 15, 2023

This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [.]

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VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

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Media Pop-Up Agency Advertising 52

VideoWeek

APRIL 9, 2024

The announcement comes ahead of Google’s deprecation of third-party cookies in Chrome, and according to ID5 CEO and Co-Founder Mathieu Roche, provides a welcome seal of approval from the buy-side. But this is also a validation that it also works for marketers and agencies.”

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Cookies Mobile Ads Agency Audience 119

VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. And the broadcasters say the backend technology has been designed to accommodate similar pooling of content across Europe. Read more on VideoWeek.

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Martech

MARCH 7, 2024

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” That means money for Meta, of course, but also for Google.

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Cookies GDPR Click Through Rate Advertising 119

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? .

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Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. ” Why we care. When Siri, Alexa, et al., Get MarTech!

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Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? First spotted. How it works. Why we care.

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Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” This comes as the U.K.

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Cookies Ad Server Ad Exchange Ad Inventory 115

VideoWeek

DECEMBER 1, 2023

Top Stories Tubi Plans UK Launch Tubi, an ad-supported streaming service owned by Fox Corporation, is planning to launch in the UK alongside other new markets as part of an international expansion. The company has appointed UK-based David Salmon as its EVP and MD of international to lead the international expansion.

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Media Cookies Entertainment Agency 106

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! and Google. In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

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Ad Tech Viewability Non-Profit Media 52

Exchange Wire

SEPTEMBER 10, 2023

In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [.]

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Agency Media 52

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.

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Cookies Impressions Retail MarTech 137

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. This blog post will help you determine the best option for your business between Facebook and Google ads. Ad formats and creativity.

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Martech

APRIL 19, 2024

year-over-year growth for lead ad submissions in 2023 compared to 2022. billion lead ad submissions globally during 2023, marking the first time Meta surpassed 1 billion lead ad submissions in a year. An instant form lead gen ad. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC.

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Media Marketing Machine Learning MarTech 113

Ad Tech Daily

MARCH 27, 2023

NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

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Exchange Wire

AUGUST 18, 2023

This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP. Google repays ad agencies following "billing discrepancies". The post The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP appeared first on ExchangeWire.com.

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VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+.

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Entertainment Media Ad Tech Agency 52

Martech Series

MARCH 7, 2023

PureCars , the leading customer data and marketing platform for automotive dealers, announced it has achieved 2023 Premier Partner status, the highest tier of the Google Partners program. Google recently recognized the achievements of top-performing digital marketing partners across the globe.

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Agency MarTech Marketing Advertising 52

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. ” In contrast, he praises the power of independent ad tech. .”

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Cookies Media Ad Tech Impressions 111

Digiday

FEBRUARY 21, 2023

Digital ad costs are rising , the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say.

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Advertising Search Advertising Agency Conversion 70

VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. Publishers Including Axel Springer Sue Google for $2.3

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Martech

DECEMBER 27, 2023

In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. He added, “But while the premise is simple, the execution is not.

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