The Ad Tech Blog

JUNE 25, 2024

Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement. More Information What is mobile geofencing? Adjust – A comprehensive glossary entry explaining mobile geofencing and its benefits.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. For example, a retailer could connect a coupon to a QR code in a TV ad with the goal of motivating viewers to scan the code (and make a purchase using the coupon). voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).

Marketing 130

Marketing Banner Retail Geo targeting 130

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

InMobi

SEPTEMBER 2, 2014

Advanced Geo-Targeting For the brand interested in driving store traffic to their location (and away from their competitors): Use geo-location to target customers in close proximity to a your retail location or that of your competitors and engage them with a holiday offer and directions to the closest store.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

AUGUST 24, 2015

Smart Phones = Smart Shoppers According to a National Retail Federation survey, the total combined spending for back-to-school and college will reach $68 billion this year, and the average family with children in grades K-12 will spend $630.36 on back-to-school shopping in 2015. researching product reviews, and redeeming coupons.

Geo targeting 52

Geo targeting Retail Conversion Marketing 52

Single Grain

APRIL 29, 2025

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Here are a few examples: Amazon Advertising : Target shoppers based on purchase history and behavior.

Media 52

Media ROI CPC CPA 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. First-party data that helps businesses target customers based on what they buy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. First-party data that helps businesses target customers based on what they buy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. First-party data that helps businesses target customers based on what they buy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Second place is India, with 62 million users, and the third is China, with 50 million users. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

APRIL 18, 2013

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. Integration with social media provides opportunities to auto retailers to engage customers, build brand credibility and loyalty.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

PrograMetrix

JULY 7, 2021

As more states legalize recreational use, entrepreneurs and investors pour capital into cannabis distribution and retail. Using the same technology described above, cannabis marketers can utilize geofencing technology to target previous customers with promotional offers to drive repeat business. Geofence Conquesting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

InMobi

AUGUST 21, 2013

Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Lemonads

MAY 24, 2021

It relies heavily on location tracking, which makes it an ideal alternative for companies that leverage local data and track customers across multiple GEOs. What Is It Good For? What Is It Good For? What Is It Good For?

Affiliates 52

Affiliates Marketing Conversion Geo targeting 52

Single Grain

JUNE 6, 2023

From sophisticated strategies like geo-targeting to dayparting, you can leverage expert advice to maximize the effectiveness of your campaigns. Retailers also make substantial investments in online advertising. Using these reports, you can improve campaign effectiveness with data-driven decisions. billion in PPC campaigns.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

MAY 8, 2023

In Facebook, you set up DMA (the geographic areas in which local television viewing is measured by Nielsen) targeting when you’re creating your audiences. If online retailer, Temu , is any example to go by, you can drive an immense amount of e-commerce sales via an intentional and cleanly cadenced Facebook advertising campaign.

Audience 52

Audience Conversion Brand Awareness Geo targeting 52

Lemonads

SEPTEMBER 10, 2020

You also can target specific devices by their original Retail Price Range from the day they were released but this would be more expensive, so If you’d like to target as per example the iPhone X model, you should have to set a model price range from 800€ to 1200€. RUNative Prices for advertisers Max CPC is $0.08

Native Advertising 52

Native Advertising Advertising CPC Banner 52

illumin

JULY 25, 2024

Digital out-of-home advertising can be found in elevators as well Retail space advertising Another common location where DOOH ads can be found are in retail stores and other public recreational spaces such as shopping malls, supermarkets, gymnasiums, bars and restaurants, gas stations, and more.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Ad Monsters

SEPTEMBER 15, 2024

For publishers, replicating this success means employing dynamic placements like geo-targeted mobile ads and DOOH screens in public spaces to create highly relevant, engaging campaigns. Financial services, technology, and retail sectors are already leading this charge.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

Single Grain

APRIL 4, 2022

What They Do Best: They have a best-in-class marketing team that utilizes their analytical skills to identify your target market and work on making your site more visible to your audience. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

Agency 52

Agency Conversion Rate SEO ROI 52