Martech

JANUARY 10, 2022

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Geo targeting 117

Geo targeting Entertainment Audience MarTech 117

Smarty Ads

JULY 5, 2021

Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices. This approach is based on technologies that utilize current user geolocation and entire travel history to make ‘brand-user’ communication as relevant as possible. Just step for a moment in the.

Geo targeting 52

Geo targeting Communications Advertising Marketing 52

VideoWeek

JANUARY 13, 2025

The introduction of audience profiling helped solve the former issue, since campaigns targeted to specific audiences or geographies require smaller overall budgets. “These companies are used to buying on Google, Amazon, Meta, and other OTT services, but they’re not used to our go-to-market structure,” said Colombo.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. Also, 42% said they could do contextually relevant targeting. What they found.

Geo targeting 117

Geo targeting Advertising MarTech Audience 117

Basis

JUNE 29, 2022

Marketers are actually wondering how to target like they have in years past when they are operating without many of the tools and capabilities they had during previous campaigns. Targeted Political Advertising: 2022 Challenges. Hyperlocal Geo-Targeting. …OK, maybe that’s not the question.

Geo targeting 98

Geo targeting Advertising Cookies Audience 98

Smarty Ads

NOVEMBER 10, 2022

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Smarty Ads

JULY 3, 2020

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Mobile ads. Integrated touchpoints.

Advertising 115

Advertising Geo targeting Click Through Rate Mobile Ads 115

Digiday

OCTOBER 29, 2024

When reaching and persuading voters in these smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain traction. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Geo targeting 79

Geo targeting Advertising Media Marketing 79

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. Programmatic ads and marketing automation should be a boon for small- and medium-sized businesses.

Geo targeting 106

Geo targeting Demand Side Platform Audience Ad Tech 106

The Ad Tech Blog

JUNE 25, 2024

This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists. Understanding Geofencing Mobile Ads Key Points Geofencing creates virtual boundaries to target users in specific locations.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Marketers report that personalization efforts can boost revenues by up to 15%. Geo-targeting campaigns.

Geo targeting 96

Geo targeting Advertising Machine Learning Audience 96

MNTN

AUGUST 25, 2022

Still, a year-over-year drop of 15% in the scatter market suggests that while the TV ad market is healthy, advertisers are budgeting shrewdly for more near-term deals. Despite the economic uncertainty in the air, ad budgets are still staying strong. A 2021 IAB study found that 60% of U.S.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 73

Media Marketing Food Geo targeting 73

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Digiday

MARCH 27, 2023

While RMNs are most broadly adopted among brands in the consumer packaged goods industry, non-retail and specialty brands are increasingly turning to RMNs for effective performance marketing in a brand-safe environment. but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 72

Retail Geo targeting Electronics Media 72

Ad Monsters

OCTOBER 10, 2024

and abroad, streaming platforms are ramping up their offerings of Spanish-language content, creating fertile ground for publishers looking to reach Hispanic audiences through targeted advertising and cutting-edge ad operations. The Surge in Spanish-Language Streaming With a large and growing Hispanic population in the U.S.

Advertising 105

Advertising Geo targeting Entertainment Audience 105

MNTN

JULY 13, 2022

Geo-targeting is made easy within a channel already only available to that region. Localized streaming networks would create a one-stop-shop for the streaming inventory they need to reach their local markets. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

JULY 13, 2016

Originally published on MeidaPost Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Geo-Targeting More than half of the millennial population allows location data on their mobile phones.

Retail 52

Retail Geo targeting Communications Conversion 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

AdvertiseMint

JULY 15, 2023

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. Social proof helps the target market trust the product or service more.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Basis

SEPTEMBER 14, 2022

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

InMobi

MAY 24, 2023

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

MARCH 6, 2014

For example, you might decide that you want to use geo-targeting and target tier one cities and an ad network might claim that they have geo-targeting. But, when you run your campaign, you might realize that they have geo-targeting only in North America whereas your primary market is Asia.

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Media Math

JUNE 28, 2023

The market was valued at $587.87 MediaMath’s Curated Markets help you get your ads in front of shoppers where they are. MediaMath’s Curated Markets are designed to help you get your ads in front of Women’s World Cup fans wherever they plan to watch the matches. from 2023 to 2030.

Geo targeting 52

Geo targeting Media Food Audience 52

Digiday

SEPTEMBER 6, 2022

newscasts that we’re launching specifically for streaming in New York and San Francisco and a number of other markets because we see locally that the most opportunity we have, the highest-viewed daypart, is mornings. Thirty minutes of those will air on TV; a full hour will air across streaming. We have 7 a.m.

Geo targeting 69

Geo targeting Conversion Audience Marketing 69

Single Grain

JULY 31, 2023

Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Media Math

JUNE 21, 2023

CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals. CPM, Video – $5.00-$9.00

Audience 52

Audience Geo targeting Advertising CPM 52

Martech

AUGUST 25, 2022

Here are a few more ways that advertisers can still exert control over Performance Max campaigns: Marketing objectives and goals. Geo-targeting. A few final controls. Make sure you’re feeding Google the best possible version of what your conversion really is.

Machine Learning 112

Machine Learning Conversion Geo targeting Audience 112